Cloud Vs SaaS: What’s the Difference?
(This post was last published on February 6th, 2018. It has been updated for accuracy and completeness.)
Cloud and Software as a Service (SaaS) are two terms you see all the time now. When evaluating different technology options to run your business, you’ll see descriptions like cloud-based, hosted, SaaS, IaaS, or PaaS.
It’s important to understand these terms because their differences affect how you interact with the different technology you use every day.
So, what do these different terms actually mean?
(more…)Vendor-Managed Inventory Benefits & Advantages
(This article was last published on July 21, 2015. It has been updated for accuracy and completeness.)
While vendor-managed inventory (VMI) is not a new concept, it’s still not widely adopted by merchants. Yet, when executed correctly, a vendor-managed inventory strategy can bring huge benefits to your business (think cost savings and better customer experience).
In this post, learn what exactly VMI is, it’s benefits, and how you can implement a VMI program for any size business.
(more…)10 Advantages of B2B eCommerce Selling
(This post was last published on January 1, 2018. We’ve updated it for accuracy and completeness.)
Online shopping is disrupting traditional B2B selling. Digital-savvy buyers want the convenience, speed, accuracy, and personalization that eCommerce stores, mobile apps, and B2B marketplaces like Amazon Business offer.
In fact, 68% of B2B buyers prefer to do business online versus with a salesperson.
Leading B2B merchants are tackling eCommerce head-on, realizing that it’s essential for growing revenue and driving new customer acquisitions. Otherwise, you risk getting left behind by the competition.
As the B2B industry undergoes a digital transformation, look at the top 10 advantages of eCommerce.
(more…)7 Easy Steps to Reduce eCommerce Fraud
eCommerce fraud is more prevalent than ever as online sales continue to set historic numbers. And, dealing with fraud is costly to merchants — it has the potential to cost you more than 7.5% of your current revenue!
Unfortunately, dealing with evolving fraud tactics is frustrating and time-consuming. And, protecting yourself against potential risks can backfire. Sometimes merchants end up declining real orders and lose customers as a result.
Nonetheless, any online seller needs the right processes and technology in place to safeguard their data. Otherwise, fraud can quickly drain your profits and ruin your brand reputation.
Follow these 7 easy steps to protect your online store today, keeping your bottom line healthy and your customers happy.
(more…)8 eCommerce Marketing Tools to Try
Part of growing your online business is choosing and using the right marketing tactics and tools. Your strategy includes everything from creating brand awareness to driving new sales and retaining current customers. As you grow, you can turn to all sorts of different tools that help you manage and execute your marketing strategy. These tools can improve quality and save you time.
To help you choose the right tools, we put together a list of the best eCommerce marketing tools to try for your online brand.
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