What We’re Reading: eCommerce, Generations, and Influencers
This week we’re reading about how to cost-effectively build an eCommerce presence, how online consumer behavior changes among generations, and influencer marketing myths. Read the articles below!
(more…)Optimize These 5 Areas To Scale Direct-to-Consumer Operations
(This is a guest post from our friends over at OceanX, provider of complete direct-to-consumer (DTC) solutions from eCommerce to fulfillment and everything in between.)
As retail stores slowly begin to reopen, many brands are realizing things will not be “business as usual.” During the rise of the COVID-19 pandemic, customers have remained “socially distanced,” leaving their homes only to purchase essential items. For all other purchases consumers are more frequently ordering their favorite products online – leaving many brands feeling need to rapidly scale direct-to-consumer operations to meet their customers’ needs. This is not an easy task.
The challenge with scaling direct-to-consumer operations is most brands don’t know where to start. In this article, we’ll explore five areas that need to be optimized to ensure your direct-to-consumer operations scale smoothly and, most importantly, that you deliver a premium experience.
(more…)What We’re Reading: Retail Growth, B2B, and Amazon
This week we’re reading about how eCommerce is driving retail growth, how COVID-19 impacts B2B eCommerce, and how Amazon is being passed by its competitors. Read the articles below!
(more…)7 Apps That Will Improve Your BigCommerce Web store
(This post was last published on January 6, 2015. It has been updated for accuracy and completeness.)
BigCommerce is one of the most popular ways for small businesses to sell products online, and it offers robust ecommerce tools out of the box. That said, users can also take advantage of hundreds of add-ons, customizations, and apps to supplement the platform’s core features and take their ecommerce strategies to the next level.
In this article, we’ll cover seven of the most effective apps for BigCommerce users. These cover everything from A/B tests to omnichannel marketing and live chat support. Adding apps to your BigCommerce approach gives you the opportunity to craft a unique customer experience that will resonate with your audience
(more…)What We’re Reading: Voice Marketing, Cross-border Shipping, & Brand Pivots
This week we’re reading a variety of articles that include how to optimize voice marketing strategies, how brands pivoted during the pandemic, and what changes to NAFTA mean for cross-border shipping. Read the articles below!
(more…)