What We’re Reading: Customer Loyalty, Mobile, Omnichannel
This week we’re reading about how the retail industry is changing. Check out articles about how customer loyalty is changing competition, evolving retail transactions, and how to boost your mobile strategy. (more…)
The 2017 Dimensional Weight Pricing Changes You Need To Know
The implementation of dimensional (DIM) weight pricing by the parcel services shook up shipping forever. The new algorithm no longer charged businesses to ship based on how much their packages weighed, but instead by how much space they took up in their trucks.
Overall, this generally increased the prices for shipping—eating into margins for eCommerce sales. Not only was the new pricing model expensive, but it was more complicated. There’s math involved, and if you really want to ship as cheaply and efficiently as possible, you probably need to spend some time playing around with box sizes and what products can fit where to get the best deal.
However, just when you thought you’d cracked the code to DIM pricing, the parcel services are shaking it up again. They realize that they’re in a lucrative industry. As your eCommerce business booms, so does their business. They’re changing the algorithm, and ultimately, it’s going to cost you more.
Luckily, we have all the information you need to tackle this head on and hopefully turn it around in your favor. (more…)
What We’re Reading: Easter, Amazon, and Retention Marketing
This week we’re reading a variety of different topics. Check out articles about Easter holiday spend, brick and mortar’s advantage over Amazon, and how to improve your retention marketing metrics. (more…)
What We’re Reading: IoT, Retail Sales, Unified Commerce
This week we’re reading about a variety of things. Check out articles about IoT adoption, growth of retail sales, and unified commerce. (more…)
The Benefits and Advantages of Cloud Computing
(This post was originally published on July 16, 2012. We’ve updated it for accuracy and completeness.)
Today, people recognize two types of clouds. There’s the white puffy ones found in the sky. There’s also the cloud that we use every day to access different types of data. The latter seems to be all you hear about lately.
That’s because businesses are making the decision to move more and more of their processes to the cloud. In fact, Synergy Research Group reported that worldwide cloud computing market grew 21% to $110 billion in 2015.
We know that cloud computing is here to stay, but most of us aren’t sure exactly what it is and what the benefits are. This article will help answer those questions. (more…)