What We’re Reading: Amazon Leads the Way
This week was a big week for Amazon. They held their second-annual Prime Day as a way to boost sales in an otherwise sluggish time of the year. So, this week we’re reading about how Amazon is leading the way for other retailers. (more…)
What We’re Reading: Investing in Mobile
Over the past few years, mobile has been a hot topic. Retailers have been pressured into making it an integral part of their retail strategy. See how retailers are undertaking mobile and how they’re making it work for their business. (more…)
What We’re Reading: Tips for eCommerce
Take it from those who have gone before you, being a successful eCommerce seller takes a lot of hard work with a little bit of luck. It’s helpful to learn from their experiences. So, we’ve put together a few articles that provide eCommerce tips. (more…)
What We’re Reading: Content Marketing Strategy
You probably have come across the term “content marketing” more than once. Content marketing is important to all merchants today and how they communicate with their customers. This week we’re reading articles that can help you with your content marketing strategy this year. (more…)
How to Use a Market Expansion Strategy to Grow Your Sales
Are you thinking about how to grow your retail sales?
Retailers looking to grow need a market expansion strategy. This type of strategy provides different approaches that sellers can use to expand their business. Retailers can evaluate which strategy is best for their business.
This article covers different market expansion strategies. Then, we’ll provide a guide that specifically explains how to choose different sales channel expansion opportunities. (more…)