Sorted by Tag: Customer Experience Management
eCommerce Marketing: The Five People Your Team Needs
There are a ton of tips and tricks out there about eCommerce marketing. Some of them are great. Some of them are terrible. But, tips and tricks tend to overlook the fundamental core of your business: people.
It isn’t the blog posts or the Facebook ads or the Shopify theme that makes your business succeed (or fail). It’s the people who produce all of those things. It’s your marketing team. It’s the people who drive revenue.
This post will tell you the five people you need on your eCommerce marketing team to be successful with eCommerce. This content is a summary of my presentation at the South Florida eCommerce Expo, entitled The Five Marketers Your eCommerce Business Needs. The slides have been included at the end of this post.
What We’re Reading: Setting Goals for 2016
With a new year comes the opportunity to set new goals for your business. Here are some articles to jump start your brainstorming for 2016. What do you plan on accomplishing in 2016? (more…)
Distributed Order Management as a Competitive Advantage
Distributed order management can be a competitive advantage for organizations that understand how to do it right. But, it’s also a complicated initiative to take on.
In this post, we’ll dive into what distributed order management is, what it means to your business, and how you can get start using it as a competitive advantage.
What We’re Reading: RetailWire Discussions
We like healthy debate–turning a considerate eye to the way things are done. Retail and eCommerce has been fraught with all sorts of inefficiencies and outright bad ideas over the years. So, we can appreciate anyone who’s willing to challenge some of those ideas.
RetailWire has time and again published interested articles, framed as discussion questions, to get interesting debates started. Some of the most valuable insight comes from the comments thread, where the real debate ensues. This week we’re reading a few of these articles, and we think you should, too.
Top 5 Shopify Shipping Apps
Selling online through your Shopify web store presents many difficulties. A lot can go wrong throughout the time it takes to attract a new customer, convert them into a buyer, and then shipping their order.
Where many Shopify owners go wrong is in their ability to ship items timely and accurately. Dealing with angry customers over lost orders or having to refund customers is a headache. You need one of Shopify’s shipping apps to automate how you manage shipping.
In this post, we’ll compare what we think are the top 5 Shopify shipping apps. (more…)