Sorted by Tag: eCommerce
How to Manage Multiple Webstores Without Losing Your Head
(This post was originally published on March 10, 2015. It has been updated for accuracy and completeness.)
You don’t have to sell all your products the same way on a single eCommerce site. You can (and some retailers should) diversify your brands or products by selling them on separate webstores.
Managing multiple webstores sites has distinct advantages, but also comes with added complexity. In this post we’ll dive into what you need to consider when operating multiple webstores and how to overcome challenges.
Podcast: Best Practices for Magento Data Management
nChannel teamed up with JetRails and 121eCommerce for a new podcast episode that dives into Best Practices for Magento Data Management.
Learn the pros and cons of connecting Magento via its APIs, flat file import and export, and direct to its database.
Listen here:
Delivering Omnichannel Customer Experiences in B2B eCommerce
As B2B eCommerce continues to gain traction among B2B sellers, they are now faced with the challenge to deliver the same streamlined customer experiences at different customer touchpoints. Modern buyers are looking for simplified and convenient access to product catalogs online but they also may require personal assistance or a direct phone call with a sales rep. They search for items on their mobile phones, then send RFQs on an eCommerce portal, and negotiate prices in person on a call. They expect matching buying experience on every sales channel and this is why having a strong B2B omnichannel strategy is such a vital foundation for each company’s customer-focused eCommerce.
Delivering omnichannel customer experiences in B2B eCommerce is also important for converting offline buyers into fluent eCommerce users. B2B eCommerce market is growing fast – Forrester estimates that US B2B eCommerce has surpassed $1.1 trillion and will grow up to $1.8 trillion by 2023. The name of the game for B2B companies today is bringing more customers online and that means facilitating their eCommerce buying journey every step of the way.
So, what are the key elements of an omnichannel strategy in B2B and how to implement them? We’ll start with an overview of organizational and cultural changes, after which we’ll shortlist major technological enablers. (more…)
Comparing SaaS vs Open Source eCommerce Platforms
Picking an eCommerce platform for your online business isn’t easy. With an overwhelming number of platforms to choose from, merchants must compare architecture, functionality, price, flexibility and more. Some merchants might have development and coding skills they can leverage, while others want an out-of-the-box platform with minimal set-up.
While there are many ways to compare platforms, this article focuses on two different software architectures – open source versus Software as a Service (SaaS). These two popular platform types put eCommerce software in two separate camps and dictate how you interact and finance your platform.
Let’s look at how these platforms differentiate from each other and which one might be better fit for your business. (more…)
Crucial eCommerce KPIs You Should Track
(This is a guest post from Emma MIiller, Senior Editor at Bizzmark blog, who’s interested in digital marketing, social media, and the latest trends.)
What is the secret ingredient for building a successful online store? Is it a solid digital marketing strategy? Perfect customer support? High-quality products? Maybe it’s a functional website?
These factors do matter, but there is one thing that can make or break your online presence. Yep, I’m talking about metrics. To succeed in the competitive online market, you need to set measurable goals, choose the right metrics to track, and analyze your online performance continuously.
While there is a bunch of metrics to track, I picked those that are directly related to your store’s growth. (more…)
