Sorted by Tag: eCommerce
Merchandising Tips for the Modern Retail Brand
If you’re responsible for merchandising, your job is really complicated these days. You’re facing a retail environment unlike any we’ve ever seen. It’s exciting, but it can also be overwhelming.
Retail brands are expected to sell through multiple channels. They are expected to provide a consistent experience across them. But, this puts a heavy burden on the merchandisers who are responsible for architecting that experience.
This article will summarize today’s merchandising challenges and provide tips for overcoming them.
What We’re Reading: Shipping & Fulfillment Innovation
There’s been a lot in the news about new innovations in shipping & fulfillment. Buying online used to mean waiting days or even weeks for your package to arrive. The buyer had no visibility–just a promise of an eventual package. The merchant had little accountability. But, now the tables have turned!
Largely fueled by Amazon Prime’s free two-day shipping policy, customer expectations have gone much higher. This week, we’re sharing some articles that shine light on new innovations for getting orders to customers.
The 5 Rules of Multichannel eCommerce
Today’s online retailer does his or her self a disservice by executing a single channel strategy. The competition is too great. The consumer expectations are too high. The variation in buyer preference is too wide.
If you want to be successful in 2015 eCommerce and beyond, you need to understand how to define and execute a multichannel eCommerce strategy.
5 Questions to Ask Yourself About Your Multichannel eCommerce Strategy
Defining a multichannel eCommerce strategy should challenge your business. It should challenge you. It requires you to ask some tough questions, and it requires that you answer them.
When defining your multichannel eCommerce strategy, consider these questions.
eCommerce & Google Tag Manager: The “why” and the “how”
Webstore integration to other technologies is usually a challenge, because every store is a little different. (Trust me…we know!) There’s also a complex ecosystem of technologies you may want to integrate into.
Google Tag Manager is a free application that helps to simplify the kind of webstore integrations that require JavaScript tagging. Ultimately this can save you a lot of time and money, and it can help you mitigate risk.
This post will dive into what Google Tag Manager is and how it can help you build a better webstore.