Sorted by Tag: eCommerce
How To Get Started With Magento
We called on the Magento implementation experts at Rand Marketing to share some tips and tricks for Magento. We’ve put together some great tips in collaboration with their VP Operations, Robert Rand…
Things can feel overwhelming when you first get started with Magento. You have to complete a lot of technical and non-technical activities to get your new webstore off the ground. How can you be sure not to miss something important?
In this post, I’ll share a simple checklist of some of the most common things you’ll need to do. Y it as a high-level guide to assist you through the launch of your Magento-hosted webstore.
Magento Inventory Management Best Practices
When running an eCommerce or retail business, inventory management is one of your most important processes. Too much inventory ties up cash. Too little inventory puts you at risk for stock-outs. Both scenarios have negative financial implications.
Magento is one of the world’s most popular platforms for running an eCommerce business. That means there are a lot of Magento merchants who need to learn the best practices for inventory management.
If you’re using Magento and you carry inventory, this post is where you should start your learning.
Shopify’s Import Products Feature: Why It Falls Short for Multichannel Merchants
As a Shopify seller, the presentation of your products on your site is key to your success. Customers have to be able to find, browse, and buy the products that you offer. You must be able to provide rich product information to make this possible.
The first step in doing that is simply being able import your products and their details to Shopify. Shopify has loads of step-by-step documents on how to do just that. But, what they don’t have is the full functionality needed to create rich product information that your customers demand.
In this post, we’ll cover how Shopify’s import products functionality isn’t always enough, and what more functionality you need to create product information that meets your customers’ expectations. (more…)
Bigcommerce & Google Analytics Integration Approaches
Integrating Bigcommerce and Google Analytics is a critical part of setting up your Bigcommerce webstore. It gives you the ability to analyze how site visitors behave, where buyers are coming from, and what you can improve on your site.
Google Analytics is the de facto web analytics platform, and it’s free. There is little reason not to use it. But, unlike other eCommerce platforms, Bigcommerce does not natively integrate with Google Analytics. This blog post will talk about why Google Analytics integration is important and how to set it up.
Magento Alternatives: Which one is right for you?
We’ve had a lot of happy Magento customers come through our doors. But, that doesn’t mean it’s the right platform for everyone. Maybe you don’t like that it’s open source. Maybe you don’t like that you have to figure out hosting yourself. Maybe you just don’t like it.
If you’re looking for a Magento alternative, you’ve come to the right place. This post will dive into how to evaluate what Magento alternative is right for you and your business.