Sorted by Tag: eCommerce
The Need-to-Know Basics of Magento B2B
B2B eCommerce is expected to reach $1.1 trillion by 2020. As a B2B seller, you have a huge opportunity to be a part of this growth. Having an eCommerce strategy gives you a competitive advantage, and a chance at rapid growth in sales.
But, the first step in executing a new eCommerce strategy means picking the right eCommerce, or shopping cart, platform for webstore.
In this post, we’ll review eCommerce software provider Magento’s offering for B2B. You’ll learn the basics of Magneto B2B and how to evaluate if it’s right for you. (more…)
Shopify vs Squarespace: Which eCommerce platform is right for you?
You’ve decided you’re ready to start your eCommerce business. Or, maybe you’re expanding your brick & mortar business onto the web. Or, maybe you just need to refresh your current eCommerce presence.
Either way, now you need to select a platform to run your eCommerce site on. Two of the most recognized names in building websites will likely boil to the top: Shopify and Squarespace.
This post will dive into their similarities and differences to help you make an educated decision about which is best for you.
Retail Data: 100 Stats About Retail, eCommerce & Digital Marketing
The web is chock full of awesome research, survey results, and insights about retail. You could spend hours digging around looking for quotable bits of information.
(Trust me. I did.)
To make it easy for you, I compiled 100 different statistics about retail, eCommerce, customer experience, and a whole bunch of related topics. Use this post as a singular place to find lots of data points to use for whatever purpose you need.
Enjoy!
In Search of a Sales Channel Strategy Framework
Bob is an eCommerce merchant. He started his business with his bare hands, and he is passionate about making it grow.
Bob also knows the importance of implementing a multichannel strategy. He knows that he needs to expand his business, so that he can sell to different types of customers through different kinds of touchpoints. But, Bob is a little stumped. How is he supposed to figure out what expansion opportunities are best for him? How should he evaluate the options in front of him?
Bob isn’t a real person, but his archetype is. He may even sound like you!
Merchants need to make decisions about how to grow their business. Sometimes they are risky decisions. While you can’t avoid the risk of failure completely, you can reduce it by taking an intentional, strategic approach to decision making.
In this post, we’ll look at how the Bobs of the world should make one of their most critical decisions: how they plan to expand their business to seize new channel opportunities.
What We’re Reading: Throwback Retail
We spend a lot of time focusing on the future of retail, the future omnichannel, the future of eCommerce, etc. But, there’s a lot of value in looking backwards, too!
There’s wisdom in the past. There’s experience. There are stories from which you can learn. This week we’re reading about the past, and how it can help you in the future.