Sorted by Tag: Marketplace
Amazon Buy Box: How Amazon Sellers Can Win the Buy Box
The Amazon buy box is the Holy Grail for Amazon sellers. It’s where all sellers strive to have their items placed. But, only one seller is fortunate enough to be featured for their product.
All others are left wondering how they can win it next. It’s an ongoing battle for sellers to figure out how they can win the buy box consistently.
This articles walks you through all the important factors that go into winning the Amazon buy box, and why you should be striving every day to win it. (more…)
What We’re Reading: Happy 20th Birthday eBay
eBay turns 20 years old next week. Has it really been that long???
In honor of two decades of eCommerce disruption, we’re reading (and sharing) some pretty cool stuff about eBay, what they’re changing about their business, and how they are still eCommerce giants–even in the “Amazon” era.
What We’re Reading: Amazon Prime Day, Jet.com, and Joinem
There’s been some big news lately for online marketplaces. Jet.com, claiming to be an Amazon killer, has launched. Amazon started a new shopping holiday. And, other niche marketplaces are joining the eCommerce fray. This week we’re reading all about it.
Retail Data: 100 Stats About Retail, eCommerce & Digital Marketing
The web is chock full of awesome research, survey results, and insights about retail. You could spend hours digging around looking for quotable bits of information.
(Trust me. I did.)
To make it easy for you, I compiled 100 different statistics about retail, eCommerce, customer experience, and a whole bunch of related topics. Use this post as a singular place to find lots of data points to use for whatever purpose you need.
Enjoy!
In Search of a Sales Channel Strategy Framework
Bob is an eCommerce merchant. He started his business with his bare hands, and he is passionate about making it grow.
Bob also knows the importance of implementing a multichannel strategy. He knows that he needs to expand his business, so that he can sell to different types of customers through different kinds of touchpoints. But, Bob is a little stumped. How is he supposed to figure out what expansion opportunities are best for him? How should he evaluate the options in front of him?
Bob isn’t a real person, but his archetype is. He may even sound like you!
Merchants need to make decisions about how to grow their business. Sometimes they are risky decisions. While you can’t avoid the risk of failure completely, you can reduce it by taking an intentional, strategic approach to decision making.
In this post, we’ll look at how the Bobs of the world should make one of their most critical decisions: how they plan to expand their business to seize new channel opportunities.
