Sorted by Tag: Marketplace
What We’re Reading: Shipping & Fulfillment Innovation
There’s been a lot in the news about new innovations in shipping & fulfillment. Buying online used to mean waiting days or even weeks for your package to arrive. The buyer had no visibility–just a promise of an eventual package. The merchant had little accountability. But, now the tables have turned!
Largely fueled by Amazon Prime’s free two-day shipping policy, customer expectations have gone much higher. This week, we’re sharing some articles that shine light on new innovations for getting orders to customers.
Amazon Business: What You Need to Know
Amazon has just announced Amazon Business, a new marketplace that intends to bring the Amazon experience to business-to-business commerce. If you sell or buy (as a business) on Amazon, this is big news!
Some people question the impact Amazon Business will have on small- and mid-level distributors. Others are raring to go with this new marketplace.
This blog post will give you everything you need to know about Amazon Business, so you can adjust your business strategy accordingly.
Product Attributes: How to Make Your Product Data Market Ready
The product information you show in digital channels is wrong far too often. The problem is usually rooted in where you keep your product data. When it’s wrong in your internal system, it is then listed incorrectly on your website or marketplaces.
Inaccurate product data has a serious, and usually underestimated, negative impact on your business. This issue directly affects the customer experience. It impedes the customer’s ability and/or willingness to buy from you.
In this post, we’ll talk about the importance of having products listed with correct attributes and how to do it through bulk editing. The system you use to manage your items must have certain capabilities. You’ll understand why a product information management (PIM) system is the ideal place to do this. (more…)
How an Amazon Inventory Management System Helps You Maximize Earnings
(This post was originally published on November 15, 2013. We’ve updated it for accuracy and completeness.)
Like many other retailers, you’ve decided to take your share of the opportunity to sell on Amazon. Who wouldn’t want access to the world’s biggest eCommerce marketplace?
But, what you may not realize (until you’ve done it) is how quickly orders come in. If you’re a growing retailer who has been managing inventory by hand, Amazon-sized quantities of orders will bury you.
In this post, we’ll dive into why you need an Amazon inventory management system to keep ensure you can seize the most opportunity possible from Amazon.
Exceptional Customer Experience: How to Deliver Incredible Retail Experiences
(This post was originally published on January 13, 2015. We’ve updated it for accuracy and completeness.)
Customers don’t just buy products anymore. They buy experiences. They buy communities. They buy identity.
That means trying to sell anything less than “wow” (to borrow from Michael Hyatt) will not work. In a market where your customers have all the power, you cannot afford to under-deliver on customer experience.
You need to understand what makes up an exceptional customer experience. You need to understand how to deliver them. Let this post be your guide.