In eCommerce, it’s not enough to just have a webstore. Your webstore has to be tailored to exceed your customer needs in order to turn first-time visitors into repeat buyers. As an e-retailer, you know that the ability to stand out from your competitors is what makes or breaks your online business.
If you want to stand out–to be the go-to option for your target customer–you need to build customer loyalty.
Magento is the #3 eCommerce software provider to the top 500 e-retailers in the US and Canada. They have achieved this ranking by giving users the tools they need to reach more potential customers and increase sales. In this post, we’ll discuss how to build customer loyalty to your Magento webstore using some popular Magento loyalty extensions.
Increasing Magento Customer Loyalty Online
How do you build customer loyalty? Many retailers believe that enrolling customers in a loyalty program is the surefire way to secure a loyal customer base. However, research shows that loyalty programs are not as effective as you may expect. While programs can have their benefits, you need to do more than just offer a membership program.
Focusing on creating exceptional customer experiences is the key to successfully building a loyal customer base.
Customers want valuable relationships with sellers. They seek benefits like tailored coupons, no-hassle returns, and personalized product recommendations. All of these are capabilities that encourage customers to make repeat purchases from you, and not from your competition – the very definition of loyalty.
With more than 240,000 merchants worldwide trusting Magento, it’s almost needless to say that they understand the importance of creating unforgettable customer experiences. That’s why the Magento Extensions Marketplace offers e-retailers advanced tools and capabilities aimed at enhancing customer experiences.
Magento Customer Loyalty Extensions
With over 300 extensions to choose from, it can be hard to determine which ones are best for your customers. We’ve gone ahead and hand-picked some of the top ones for you that help build loyalty.
MageMonkey – Official MailChimp and Mandrill Extension
MageMonkey provides users full integration of Magento with MailChimp and Mandrill. Both MailChimp and Mandrill improves the buying experience by making communication with potential and current customers easier. Whether it’s information about new products, placed orders, or special promotions, always keep your customers informed. This extension allows you to:
- Deliver Magento transactional emails
- Send Automated eCommerce Autoresponder emails for customer birthdays, related products, product reviews, etc.
- Access Abandoned carts recovery features via Mandrill
Layered Navigation Pro Extension
What’s more frustrating as a customer than when you can’t find the product you’re looking for? Layered Navigation Pro makes your webstore’s product navigation more flexible and user-friendly. Customers will have a better shopping experience on your site and will be more apt to return next time they need something. With this extension you can:
- Use breadcrumbs-like categories display adopted from Amazon.com
- Enable customers to shop by multiple attributes in a category
- Show attributes in a dropdown and multi-select type menus
Sweet Tooth Loyalty Extension
Sweet Tooth Loyalty and Rewards Points is a customizable loyalty and rewards extension for Magento. You’ll have complete control over how customers can earn points. You’ll be able to reward customers with something they actually want. Already 3,500 Magento merchants around the world have increased sales +15% on average by creating their own programs with Sweet Tooth. This extension gives you the ability to:
- Create point-earning rules based on SKU, brand, price, proft, subtotal, order quanity, or any other product or shopping cart attribute
- Determine how customers can spend their points and how they are rewarded
- Spend customer points by using a point-slider, checkboxes, drop down menus, or coupon codes
The ability to create completely customized reward points programs eliminates some of the risk of only using a loyalty program. You can ensure your program is valuable for your customer by rewarding specific actions that are meaningful to the shopping experience.
Price: Monthly subscription basis with monthly paid packages starting at $59 per month
What to Do Next
To fortify your presence online, you need an eCommerce software like Magento. Then, to ensure you create loyal customers out of visitors, you need access to the right tools and capabilities.
Magento extensions are great for enhancing the customer experience, but building a long-lasting loyal customer base is a serious investment.
We recently published a white paper about building customer loyalty by creating exceptional customer experiences. It shows you what it takes to build your organization around providing unforgettable customer experiences. Learn how to build true loyalty by wowing your customers.