This week, there’s no running theme for the articles I chose to share. Each of them are just good content discussing important information that you should know about as a retailer, eCommerce manager, or entrepreneur. It’s finally warming up, so read this post then go outside!
Brick & Mortar Stores
In this blog post, Steven Dennis challenges the common assumption that the brick & mortar store is a dying idea. eCommerce is a hot ticket right now. It’s growing every year. There’s a ton of potential to drive revenue through digital channels. But, don’t forget that (per Dennis) 95% of transactions still take place in the store. The physical location may have to evolve a bit, but it’s still very important for many retail companies.
A Mile In Digital Shoppers’ Shoes
This article is short and sweet, because it’s meant to encourage a productive discussion in the comment thread. The article brings to light a very common problem among online retailers: you may think you’re being customer-centric, but you may still be looking at the problem from the sellers’ point of view. This debate is about empathy. It’s about using data to truly see the customer’s point of view. Good advice…
Amazon Dash Button
Amazon shook things up again! They announced on March 31 (poorly timed on the April Fool’s Eve) an expansion to the Amazon Dash program. Now you will be able to install product-specific buttons throughout your house to reorder items–think about having a Tide button next to your washing machine. This is another look at the future of eCommerce–a future where online and offline are linked. Be prepared to adapt to innovations like the Dash button.