eCommerce Strategy: 7 Common Mistakes that Turn Customers Off Immediatelyely

At the beginning of the year, NRF reported that they expected online retail would grow 8-12% this year, up to 3 times higher than the growth rate of the wider industry. This suggests that eCommerce sales should fall between $427 billion and $443 billion.

With such promising numbers, merchants are putting more emphasis on their online sales channels. It doesn’t matter if you’re an established online seller or new to it, your eCommerce strategy has to be on point to attract new customers. A poor experience can quickly turn away potential customers.

We put together a quick list of 7 eCommerce mistakes that can turn your customers off immediately and prove costly to your business. (more…)

The Best Way to Improve Customer Satisfaction

Never say no to customers. Treat customers like your boss. Always make customers the focus of your decisions.

These are all familiar tips for improving your customer satisfaction. While this advice is helpful, is it enough?

The retail industry expects to compete solely on customer experience soon. This makes customer satisfaction more important than ever. See how you can improve your customer satisfaction rates. (more…)

Need an eCommerce Shopping Cart Solution? Consider These Options

(This post was originally published on June 8th, 2012. We’ve updated it for accuracy and completeness.)

When running an online retail business, you need a reliable eCommerce shopping cart solution. Luckily, there are plenty of eCommerce platforms out there to choose from.

So how do you choose the best option for your business?

There are a wide variety of eCommerce shopping carts on the market. Each one comes with a whole host of features built to make your customers have an easy and stress-free experience on your site. The key is determining which online shopping cart best suites your needs based on the technical resources you have available, how much web selling experience you have, and your web development skills.

Here are some of the top eCommerce shopping cart solutions. (more…)

How to Get More Online Product Reviews

How often do you read product reviews? Has a positive or negative review determined whether you added an item to your cart?

Many consumers depend on online product reviews to make purchasing decisions. It’s a critical part of their research. It determines whether or not a customer trusts you enough to hand over their money.

Realizing the importance of reviews, many retailers are making an effort to get more customers to leave them. Here’s our top tips to increase your online product reviews. (more…)

What We’re Reading: Customer Retention

This week we’re reading about customer retention. Most companies aren’t satisfied with their ability to retain customers. Check out these tactics and measurements to improve your customer retention rates.  (more…)