Sorted by Topic: Customer Experience Management
Best Bigcommerce Apps for Building Customer Loyalty
Chess Masters play the first 15 to 20 moves of their game by remembering moves that they or another Chess Master has played before. To beat a Chess Master, you not only have to remember every move that’s ever been played–you have to keep playing. It’s only after you’ve exhausted every move in the book can you even compete.
In many ways, retail is like chess. So what if you want to compete with a retail master? (more…)
What We’re Reading: Customer Experience and Customer Loyalty
We’ve been writing a lot about customer experience and customer loyalty, over the past couple weeks. We even released a white paper called “Increase Customer Loyalty By Creating Exceptional Customer Experiences.” So, it seemed fitting to focus on articles about customer experience.
Customer experience management (CXM) has been (and still is) a hot topic for discussion. How do you do it? Where can you start? We’ve got the resources to help, and here are some articles that do a great job digging into the CXM challenge…
How to Use Endless Aisle to Improve Customer Experiences
What’s more frustrating as a customer than when you see the words “out of stock”? When your customers can’t buy the items they want, they’ll buy from your competitor who does. It’s a missed opportunity for a sale. It’s a bad customer experience.
Having readily available inventory that can be shipped to customers is a major competitive advantage in retail. Customers that can rely on you to have the items they need will buy from you again and again. They won’t need to turn to your competitor. They’ll trust you to have it. That makes them a loyal customer.
How do you ensure your inventory is always available to customers? The “endless aisle” makes it possible. In this post, we’ll discuss what it is, why it’s important to customer experiences, and the requirements you need for it. (more…)
How to Use Magento to Improve Customer Loyalty
In eCommerce, it’s not enough to just have a webstore. Your webstore has to be tailored to exceed your customer needs in order to turn first-time visitors into repeat buyers. As an e-retailer, you know that the ability to stand out from your competitors is what makes or breaks your online business.
If you want to stand out–to be the go-to option for your target customer–you need to build customer loyalty.
Magento is the #3 eCommerce software provider to the top 500 e-retailers in the US and Canada. They have achieved this ranking by giving users the tools they need to reach more potential customers and increase sales. In this post, we’ll discuss how to build customer loyalty to your Magento webstore using some popular Magento loyalty extensions. (more…)
What We’re Reading: Machine Learning, Digital Capabilities, Technology Trends
This week I want to share a few articles about how technology is revolutionizing retail. You’re past the silly season. You probably just got a good look at your company’s strengths and weaknesses. It’s time to start evaluating your strategic objectives for 2015…specifically, what technology investments you’ll make.
These articles talk about some trends and ideas regarding retail technology. Some of these ideas may be aspirational for the medium-sized business. All the same, it’s worth understanding where market demands are pushing the retail industry. Plus, a lot of this stuff is really cool.