What We’re Reading: Social Media for Retail
Social media has transformed the way brands interact with their customers. In just one short decade, or so, retailers have a whole new set of marketing channels to contend with. First Facebook, then Twitter, now Instagram and Snapchat and Pinterest and the list goes on.
If you’re a retail brand (or eCommerce brand) in 2015, you absolutely need a strategy for social media. You may use it for marketing and customer acquisition. You may use it for customer loyalty or service. But, if you don’t decide how you plan to use it, it’ll just happen to you.
Here are three articles that dive into social media implications for retailers.
The Need-to-Know Basics of Magento B2B
B2B eCommerce is expected to reach $1.1 trillion by 2020. As a B2B seller, you have a huge opportunity to be a part of this growth. Having an eCommerce strategy gives you a competitive advantage, and a chance at rapid growth in sales.
But, the first step in executing a new eCommerce strategy means picking the right eCommerce, or shopping cart, platform for webstore.
In this post, we’ll review eCommerce software provider Magento’s offering for B2B. You’ll learn the basics of Magneto B2B and how to evaluate if it’s right for you. (more…)
Shopify Inventory Management Best Practices
When you run an eCommerce business using Shopify, you live and die by your inventory management. Oversell, and you risk upsetting and potentially losing customers. Buy too much safety stock, and you tie up cash you could otherwise use to invest in growth.
In this post we’ll dive into some inventory management best practices for Shopify eCommerce merchants. These practices will help you maximize your investment, turn inventory faster, and ultimately build a more profitable business.
What We’re Reading: Retail, eCommerce, and Mobile
Every year for the past half-decade has been called “the year of mobile.” I think the hyperbole about mobile is finally winding down, but its importance is certainly not. This week we’re sharing some ways mobile has become ubiquitous in retail and eCommerce. You had better be thinking about how these issues affect your business.
B2B eCommerce Best Practices You Should Know About
All sellers have watched the tremendous growth of eCommece. It’s now believed that if you want to be a successful seller, then you must have an online presence. When we think of online selling though, we traditionally only think of B2C.
That’s no longer true. B2B sellers have a large opportunity, even predicted bigger than B2C, to profit from eCommerce. But, selling online isn’t easy. In a competitive market, you have to deliver using best eCommerce practices.
In this post, we’ll discuss some eCommerce best practices specfically for B2B sellers. Learn how you can be successful when selling online. (more…)