Magento Inventory Management Best Practices
When running an eCommerce or retail business, inventory management is one of your most important processes. Too much inventory ties up cash. Too little inventory puts you at risk for stock-outs. Both scenarios have negative financial implications.
Magento is one of the world’s most popular platforms for running an eCommerce business. That means there are a lot of Magento merchants who need to learn the best practices for inventory management.
If you’re using Magento and you carry inventory, this post is where you should start your learning.
What We’re Reading: Happy 20th Birthday eBay
eBay turns 20 years old next week. Has it really been that long???
In honor of two decades of eCommerce disruption, we’re reading (and sharing) some pretty cool stuff about eBay, what they’re changing about their business, and how they are still eCommerce giants–even in the “Amazon” era.
Shopify’s Import Products Feature: Why It Falls Short for Multichannel Merchants
As a Shopify seller, the presentation of your products on your site is key to your success. Customers have to be able to find, browse, and buy the products that you offer. You must be able to provide rich product information to make this possible.
The first step in doing that is simply being able import your products and their details to Shopify. Shopify has loads of step-by-step documents on how to do just that. But, what they don’t have is the full functionality needed to create rich product information that your customers demand.
In this post, we’ll cover how Shopify’s import products functionality isn’t always enough, and what more functionality you need to create product information that meets your customers’ expectations. (more…)
Bigcommerce & Google Analytics Integration Approaches
Integrating Bigcommerce and Google Analytics is a critical part of setting up your Bigcommerce webstore. It gives you the ability to analyze how site visitors behave, where buyers are coming from, and what you can improve on your site.
Google Analytics is the de facto web analytics platform, and it’s free. There is little reason not to use it. But, unlike other eCommerce platforms, Bigcommerce does not natively integrate with Google Analytics. This blog post will talk about why Google Analytics integration is important and how to set it up.
What We’re Reading: What We’re Saying
It certainly didn’t come as a surprise to me, but we came across a number of articles that say many of the same things that we always say. It’s nice to hear your point of view echoed in the market. These three articles are perfect examples.
