Shopify’s Import Products Feature: Why It Falls Short for Multichannel Merchants
As a Shopify seller, the presentation of your products on your site is key to your success. Customers have to be able to find, browse, and buy the products that you offer. You must be able to provide rich product information to make this possible.
The first step in doing that is simply being able import your products and their details to Shopify. Shopify has loads of step-by-step documents on how to do just that. But, what they don’t have is the full functionality needed to create rich product information that your customers demand.
In this post, we’ll cover how Shopify’s import products functionality isn’t always enough, and what more functionality you need to create product information that meets your customers’ expectations. (more…)
Bigcommerce & Google Analytics Integration Approaches
Integrating Bigcommerce and Google Analytics is a critical part of setting up your Bigcommerce webstore. It gives you the ability to analyze how site visitors behave, where buyers are coming from, and what you can improve on your site.
Google Analytics is the de facto web analytics platform, and it’s free. There is little reason not to use it. But, unlike other eCommerce platforms, Bigcommerce does not natively integrate with Google Analytics. This blog post will talk about why Google Analytics integration is important and how to set it up.
What We’re Reading: What We’re Saying
It certainly didn’t come as a surprise to me, but we came across a number of articles that say many of the same things that we always say. It’s nice to hear your point of view echoed in the market. These three articles are perfect examples.
How to Find Drop Ship Suppliers
Drop shipping has become the foundation of many successful merchants’ businesses. It doesn’t matter if you’re a merchant just starting out, or you’re a big box retailer trying to expand your product line, drop shipping can be leveraged as your fulfillment process. It’s a model that more merchants should consider and take advantage of.
But, drop shipping is complicated. There’s a lot of factors that go into using it to successfully grow your business. One of the most important factors is finding the right drop shipping suppliers to work with.
That’s easier said than done. So in this post, we’re going to give you all the tips you need to find drop ship suppliers that are right for your business. (more…)
Magento Alternatives: Which one is right for you?
We’ve had a lot of happy Magento customers come through our doors. But, that doesn’t mean it’s the right platform for everyone. Maybe you don’t like that it’s open source. Maybe you don’t like that you have to figure out hosting yourself. Maybe you just don’t like it.
If you’re looking for a Magento alternative, you’ve come to the right place. This post will dive into how to evaluate what Magento alternative is right for you and your business.