What We’re Reading: Brick & Mortar Stores, Digital Shoppers’ Shoes, Amazon Dash Button
This week, there’s no running theme for the articles I chose to share. Each of them are just good content discussing important information that you should know about as a retailer, eCommerce manager, or entrepreneur. It’s finally warming up, so read this post then go outside!
How to Choose a Magento Inventory Management Extension
Is your Magento inventory a mess? Most people know they have a problem, but don’t quite know the solution yet. This is why Magento inventory management extensions are so popular.
They seem to provide a simple solution to a complicated problem. But, what differentiates the good extensions from the cheaply built plugins? This guide will take your through four of the most important factors to look into when choosing your inventory management software.
INFOGRAPHIC: Why Retailers Should Set Customer Service Goals
Did you know that it takes 12 positive customer experiences to make up for 1 negative experience? Or that 89% of customers have stopped doing business with a company after a poor experience?
Customer experience is critical to your retail brand’s long-term profitability. You can’t afford to upset and lose customers for fixable reasons. Customer service is a critical part of your customer’s experience, but it’s not always taken seriously.
In this post (featuring an excellent infographic via Salesforce), we’ll discuss the importance of setting customer service goals to improve your customer experience and build a profitable company.
What We’re Reading: Retail Disruption, Advice for CMOs & The Big Data Cloud
Entrepreneurs, retailers, business managers, and anyone trying win a market all need to have a dual focus on the short term future and the long term.
In the short term, you need to manage the business. What items should you order tomorrow? How many visits is your eCommerce store receiving? What will be the cash impact on making payroll next Friday? And, there are plenty of best practices that help you manage the short term.
The long term is less clear. It’s about seeing the forest through the trees, making educated guesses, and preparing your business for whatever might come. You are either disrupting or being disrupted.
This week I’d like to share three articles that look at that longer term future. What trends are you preparing to address?
Should You Integrate Multiple Magento Stores?
(This post was originally published on December 19, 2012. We’ve updated it for accuracy and completeness.)
As your company expands and your brands or product offerings start to diverge, you may start to consider separate Magento stores.
But, it’s not an easy or an automatic decision. You need to consider architecture, growth strategy, SEO, branding, and more! All of the sudden it’s a critical decision that could affect the growth of your company.
This post gives an overview of what you should consider in this decision how you can get started.
