How to Integrate Shopify and Sage
Your Sage ERP is the lifeline of your business. The quality of data in it affects almost all departments – sales, marketing, finance, operations, and more. It’s crucial then that your team has control over how, when, and what data moves in and out of Sage especially when it comes to your online orders and customers from Shopify. One way to control that flow of data is through integration and automation.
Whether you’re an established online seller or launching your first online site with Shopify, it’s important to consider integrating these two systems sooner than later. It’s how you control your systems, people, and reporting to ensure you continue to progress your online business.
(more…)What We’re Reading: Gen Z, Data Analytics, eCommerce Metrics
This week we’re reading a variety of articles that include why Gen Z shoppers love shopping in-store, how to leverage data analytics, and why eCommerce metrics you should be tracking. Read the articles below!
(more…)Amazon Statistics: Need To Know Numbers about Amazon [Infographic]
(This post was last published on January 24, 2018. It has been updated for accuracy and completeness.)
Amazon.com is by far the most popular online retail site in the U.S. They continue to amaze us with the sheer volume of products sold and shipped as a marketplace. We complied Amazon’s latest statistics in one place so you can see how they continue to dominate. (more…)
What We’re Reading: Amazon, BOPIS, and DTC
This week we’re reading about consumers’ mixed feelings about Amazon, how to win at BOPIS, and why some DTC brands won’t sell on Amazon. Read the articles below!
(more…)Should B2B Merchants Sell on Amazon or Their Own Web Store?
While manufacturers and distributors have been selling online for over 20 years, many merchants are still trying out eCommerce for the first time. Selling online today is more challenging than ever. Buyers want more than a simple online portal for repeat purchases. Instead, they’re demanding sophisticated online shopping experiences not far from what they’re used to for personal purchases. B2B merchants should look to build out an eCommerce presence that acquires new customers, serves existing, and overall creates a healthy revenue stream.
eCommerce is a strategic investment that takes considerable time and resources, not to mention it’s usually a cultural shift for a B2B organization too. One of the first decisions you might make is whether to sell on a marketplace like Amazon or make the investment in your own branded web store.
This guide walks you through the differences of these go-to-market eCommerce strategies and why the answer is probably that you should be selling on both.
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