What We’re Reading: B2H, Retail Traffic, and Dick’s Sporting Goods
This week we’re reading a variety of topics that include how selling B2H should shape your customer experience, retail traffic reports for February, and the reaction of Dick’s Sporting Goods moving software development in-house. Read the articles below! (more…)
Comparing SaaS vs Open Source eCommerce Platforms
Picking an eCommerce platform for your online business isn’t easy. With an overwhelming number of platforms to choose from, merchants must compare architecture, functionality, price, flexibility and more. Some merchants might have development and coding skills they can leverage, while others want an out-of-the-box platform with minimal set-up.
While there are many ways to compare platforms, this article focuses on two different software architectures – open source versus Software as a Service (SaaS). These two popular platform types put eCommerce software in two separate camps and dictate how you interact and finance your platform.
Let’s look at how these platforms differentiate from each other and which one might be better fit for your business. (more…)
Crucial eCommerce KPIs You Should Track
(This is a guest post from Emma MIiller, Senior Editor at Bizzmark blog, who’s interested in digital marketing, social media, and the latest trends.)
What is the secret ingredient for building a successful online store? Is it a solid digital marketing strategy? Perfect customer support? High-quality products? Maybe it’s a functional website?
These factors do matter, but there is one thing that can make or break your online presence. Yep, I’m talking about metrics. To succeed in the competitive online market, you need to set measurable goals, choose the right metrics to track, and analyze your online performance continuously.
While there is a bunch of metrics to track, I picked those that are directly related to your store’s growth. (more…)
What We’re Reading: Amazon, Shoppable Tech & eCommerce Shipping
This week we’re reading a variety of topics that include your selling options on Amazon, the latest in shoppable ad tech, and the remaining pitfalls of eCommerce shipping. Read the articles below! (more…)
How to Integrate Magento and Sage
(This post was last published on March 11, 2015. We’ve updated it for accuracy and completeness.)
Installing an ERP like Sage is a crucial step for growing online businesses. ERPs are necessary tools to help manage inventory, purchasing and financial reporting. Even though necessary, adding another system to your technology stack complicates your business processes.
Instead of just working out of your eCommerce system like Magento, you now must worry about sharing that same data from Magento to Sage and vice-versa. This often requires you to hand-key online orders, inventory counts and shipping/tracking data between the two. Even during normal selling times, manual data entry can take employees several hours daily, slow down processes, and be error-prone.
When considering implementing an ERP like Sage, it’s important to consider how it will integrate with Magento. Integration eliminates manual data entry to ensure operational efficiency and data integrity across your organization. This article will provide a quick comparison of Sage’s various products and the best way to integrate with Magento. (more…)
