How to Manage Multiple Webstores Without Losing Your Head
(This post was originally published on March 10, 2015. It has been updated for accuracy and completeness.)
You don’t have to sell all your products the same way on a single eCommerce site. You can (and some retailers should) diversify your brands or products by selling them on separate webstores.
Managing multiple webstores sites has distinct advantages, but also comes with added complexity. In this post we’ll dive into what you need to consider when operating multiple webstores and how to overcome challenges.
What We’re Reading: Online Sites, Localized Omnichannel & Personalizing Physical Retail
This week we’re reading a variety of topics that include different ways to build an online site, the importance of localized omnichannel, and how to personalize physical retail. Read the articles below!
(more…)Podcast: Best Practices for Magento Data Management
nChannel teamed up with JetRails and 121eCommerce for a new podcast episode that dives into Best Practices for Magento Data Management.
Learn the pros and cons of connecting Magento via its APIs, flat file import and export, and direct to its database.
Listen here:
Delivering Omnichannel Customer Experiences in B2B eCommerce
As B2B eCommerce continues to gain traction among B2B sellers, they are now faced with the challenge to deliver the same streamlined customer experiences at different customer touchpoints. Modern buyers are looking for simplified and convenient access to product catalogs online but they also may require personal assistance or a direct phone call with a sales rep. They search for items on their mobile phones, then send RFQs on an eCommerce portal, and negotiate prices in person on a call. They expect matching buying experience on every sales channel and this is why having a strong B2B omnichannel strategy is such a vital foundation for each company’s customer-focused eCommerce.
Delivering omnichannel customer experiences in B2B eCommerce is also important for converting offline buyers into fluent eCommerce users. B2B eCommerce market is growing fast – Forrester estimates that US B2B eCommerce has surpassed $1.1 trillion and will grow up to $1.8 trillion by 2023. The name of the game for B2B companies today is bringing more customers online and that means facilitating their eCommerce buying journey every step of the way.
So, what are the key elements of an omnichannel strategy in B2B and how to implement them? We’ll start with an overview of organizational and cultural changes, after which we’ll shortlist major technological enablers. (more…)
What We’re Reading: Fake Reviews, Traffic Spikes, and Chatbots
This week we’re reading a variety of topics that include how to combat fake reviews online, managing surges in website traffic, and the rise of chatbots in customer experience. Read the articles below!
