7 Strategies for Omnichannel eCommerce Success
(This guest post was written by Skubana, an all in one solution that unifies operations for online merchants after the checkout. Skubana automates everything from order management, order fulfillment, inventory management and purchase order management.)
Succeeding as a multi-channel eCommerce business is challenging, to say the least. And it doesn’t help that there are countless “gurus” constantly spouting advice, most of which is either outdated or simply doesn’t work.
The result is that you often find yourself struggling to gain traction across all your sales and marketing channels. You may be having success in one channel, but trying to get momentum across all of them seems like a Herculean task.
To paraphrase Bill Clinton, we feel your pain. We know just how challenging omnichannel marketing and sales can be.
To help you, we’ve put together a list of seven powerful, yet easy-to-implement strategies for omnichannel eCommerce success. (more…)
What We’re Reading: Retail Standings, BOPIS & Fulfillment
This week we’re reading a variety of topics. Check out articles about the conflicting state of the retail industry, the missing piece of BOPIS, and how to assess expansion of your fulfillment locations. (more…)
United By Blue Founder/CEO Brian Linton Talks Fulfillment, Brand and Handling Growth
Learn from United By Blue Founder/CEO Brian Linton About the Challenges of Handling eCommerce Growth and Moving Distribution Centers
There’s few experiences more frustrating for a customer than receiving an online order that’s wrong or late. Knowing this, retailers put a lot of effort and sweat behind making sure that every order is delivered correctly.
Despite their best efforts though, retailers can make mistakes. It’s even easier to make those mistakes when you’re experiencing rapid growth and trying to catch up your operations.
If you’ve found yourself in a similar spot, then you’ll want to hear all about United By Blue’s recent experience with moving distribution centers halfway across the country and how they dealt with its challenges. It’s a story that many growing merchants can relate to (and learn from)! (more…)
What We’re Reading: ERP Selection, Back-to-School, and Online Sales Channels
This week we’re reading about a variety of topics. Check out articles about how to select an ERP, strategies for brands targeting back-to-school shoppers, and how to choose the right online sales channels for your retail business. (more…)
Are Returns Killing Your Online Store’s Profitability?
Online return rates average around 20%, more than double of brick-and-mortar stores at 9%. During the holidays, returns can surge to 30% or more!
Returns are an inevitable for online sellers, but some face the challenge better than others. Left unmanaged, returns are a quick way to erode your profitability, especially if you’re planning for aggressive growth.
Are your returns draining your resources? Are you coming up with a plan to deal with them once and for all? (more…)