What We’re Reading: Holiday Campaigns, Ship from Store, and Mobile Wallets
This week we’re reading a variety of articles about the best holiday campaigns, rethinking the purpose of your brick-and-mortar stores, and what it takes for consumers to use their mobile wallets. Read the articles below!
6 Cross Channel Financing Options for Online Retailers
(This is a guest post from our friends over at Payability, a technology firm that offers different financing options that give marketplace sellers daily access to cash.)
Running an eCommerce business has its share of perks — for example, you can set your own hours and be your own boss. But it also has its challenges, particularly when it comes to cash flow. For example, platforms don’t pay sellers their income right away, which makes it difficult to invest in more inventory, take advantage of big opportunities, or cover other business-related expenses.
Thankfully, these same platforms offer financing solutions that help sellers maintain reliable access to cash and get the funds they need to grow, and they make their financing decisions based on a seller’s account health — not just credit — making them more desirable than credit cards or traditional business loans. (more…)
What We’re Reading: Walmart, Content Strategy, and Cart Abandonment
This week we’re reading a variety of topics that include Walmart’s attempt to nail the last-mile of grocery deliveries, one eCommerce company’s success with a story-driven content strategy, and understanding an important driver of shopping cart abandonment. Read more below! (more…)
B2B Mobile eCommerce: The Future is Here
(This is a guest post from our friends over at Quick eSelling, a cutting-edge Mobile eCommerce solution for B2B & B2C sellers.)
Today’s B2B customers are emulating B2C trends and transitioning their buying into online and mobile environments. There is a major shift from traditional activity of exploring print catalogs and talking to sales representatives, to starting the digital process by performing online searches on mobile devices. This is reshaping the B2B buyer journey.
“Worldwide B2B e-commerce will reach $6.7 trillion by 2020 and majority of these transactions will happen on Mobile” Forbes (more…)
What We’re Reading: Return Store Traffic, DOM, and Search in Retail
This week we’re reading about how store traffic from returns is not enough, why all multichannel retailers should consider Distributed Order Management (DOM) systems, and the critical role of search on the retail revolution. Read more about the topics below! (more…)