What to Look for in a Microsoft Dynamics GP and Magento Integration Solution
(This article was originally published on June 20th, 2013. It has been updated for accuracy and completeness.)
With the growth of online shopping, many retailers are setting aggressive goals for their online sales. To hit those numbers though, there are many steps that retailers must take to attract and keep more customers. Many will focus on the frontend design and content of their Magento website so it’s easy to find, shop, and checkout.
But what about your backend processes? Are you operating as efficiently as you can? How much data are you moving between Magento and your ERP system such as Microsoft Dynamics Great Plains (GP)? Your business processes can have just as much positive (or negative) impact on your customer experience as the design of your website.
Growth requires scaling and your old processes that once seemed efficient might need to be revamped to hit those lofty sales goals. In this article, we’ll look at signs you need to integrate your Magento webstore for operational efficiency and how to pick the best integration solution for your business. (more…)
What We’re Reading: Birchbox, Second Sales and Toys ‘R’ Us
This week we’re reading variety of topics that include Birchbox’s re-style of Walgreen’s beauty aisle, why retailers should care more about ‘second sales’ and whether Toys ‘R’ Us should come back from bankruptcy. Read the articles below.
Why Merchants Create eCommerce Mobile Apps [5 Reasons]
(This is a guest post from our friends over at X-Cart, a popular eCommerce platform.)
It is 2022. And mobile apps continue to reign supreme, accounting for a staggering 85% of the total mobile time. Considering that U.S. consumers time-spent on mobile crosses 5 hours a day, apps eat up to 4 hours and 36 minutes every single day.
No wonder. People carry their mobile phones everywhere… even to the bathroom.
But there’s more. According to Statista research, consumers downloaded a whopping 205.4 billion mobile apps to their mobile devices this year. And this figure is growing. In just four years the number of app downloads is expected to level up to 258.2 billion.
Can you believe that? It looks like eCommerce apps have become a new kind of addiction for the modern society, that is probably as harmful as alcohol and drugs.
Good news is that you can use this ‘addiction’ to your advantage. And if you already created an online store and your mobile website looks perfect on any device, it’s the right time to move forward and build a mobile app.
Still not sure whether you need it or not? I’ve put together a few reasons why you need a mobile application for your eCommerce business in 2019. (more…)
What We’re Reading: Consumer Movement, Emotional Connections & Checkout
This week we’re reading a variety of topics that include the consumer movement taking place in the retail industry, shoppers spending more when they share an emotional connection, and the hurdles to autonomous checkout. Read the articles below! (more…)
Why Branded Packaging Matters for eCommerce (and Why Your Business Should Adopt It)
(This is a guest post from our friends over at Noissue, a company that allows merchants to design their own branded tissue paper.)
The importance of packaging often gets lost in the world of eCommerce retail. It’s a myth that a good product ‘sells itself’. As markets become more competitive, small points of difference can have a huge impact. Does your current packaging excite your customers, and help to ‘sell’ your brand? If not, it might be worth thinking about a refresh. (more…)
