Content First Approach Drives eCommerce Conversions
We don’t need to tell you that selling online is highly competitive. Digital marketers and designers work hard every day to find ways to increase conversions. They’re looking for ways to perfect their product pages, checkout process, upselling techniques, navigation and more.
It’s all about creating a personal journey for a shopper that takes them from searching for a product to submitting an order. While there are many ways to increase traffic and eCommerce conversions, we’re going to focus on one area that tends to get overlooked – driving sales through a content focused approach. Whether you’re new to the concept or not, see how merchants successfully use this approach to drive purchases. (more…)
What We’re Reading: Cardless Payment, May Performance, and Voice of the Customer
This week we’re reading articles about a variety of topics. Read articles about how frictionless payments aren’t going as well as planned, retail performance during the month of May, and how brands can use voice of the customer.
How Shopify Merchants Can Maximize Repeat Purchases Using Transactional Emails
(This is a guest post from our friends over at Spently, which allows merchants to leverage Shopify notification emails as a stand-alone sales channel using marketing components, and follow up sequences.)
What are transactional emails? And, how can they help you grow your Shopify store?
Unlike newsletters, transactional emails are a set of post-purchase interactions carried out as a result of an action triggered by the user. These are notifications that include shipping confirmation, order confirmation, welcome emails, etc.
A common example is the order confirmation you receive after purchasing an item. Will the item you ordered arrive today? When can you expect your purchase to arrive?
Often, merely used a status update, without any marketing components. Primarily used to let customers know that their transactions were processed properly but that’s a mistake.
Paired with the fact that it’s considerably harder to sell to a new customer as opposed to an existing customer, which further incentivizes the need to foster your store’s relationship with its customers.
Now the question is, how can you use transactional emails to drive repeat purchases and foster customer engagement?
In this article, we’ll discuss the different types of transactional emails and how they can help you grow your business. (more…)
Meet nChannel at IRCE 2018
nChannel is heading to IRCE this week in Chicago. If you’re going to be there, stop by our booth #480 and meet the nChannel team. (more…)
What We’re Reading: Millennials, Father’s Day & One-click Payments
This week we’re reading a handful of different topics. Check out articles about winning over Millennial shoppers, how to fuel Father’s Day sales, and who’s partnering up to make one-click payments the future of online shopping. (more…)