What We’re Reading: Fashion, Marketplaces and B2B eCommerce
This week we’re reading the latest news in retail. Check out articles about brands leading the fashion industry, growth of marketplaces, and B2B eCommerce masters.
Customers Demand Multiple Fulfillment Options from Merchants
Do you know why your customers choose to abandon their online shopping carts?
All online retailers must deal with cart abandonment. There are many reasons why a browsing customer decides not to buy once they’re in the checkout process. Merchants should always be looking for ways to increase purchases and lower cart abandonment rates among their shoppers.
One way to increase online purchases is to offer more fulfillment options at check out. In this article, see why customers demand multiple fulfillment options and how you can provide them. (more…)
What We’re Reading: Multi-State Sales Tax, CX, and Loyalty
This week we’re reading a variety of different topics. Check out articles about how to prepare for multi-state sales tax, how to make CX your competitive differentiator, and the difference between customer loyalty and engagement. (more…)
The Art (And Science) Of Reducing Cart Abandonment
(This is a guest post from our friends over at Sezzle, a payment platform that offers customers interest-free installment plans at online stores.)
Abandoned carts are missed sales for merchants. Your customer selects your products, prepares to check-out, and then, at the final step, gets cold feet and walks away. What causes cart abandonment? It could be that the consumer gets sticker-shock when they see the total order price added up in the cart, or balks at the shipping fees, or simply changes their mind. As a merchant, understanding why cart abandonment occurs and what you can do to reduce it is the key to increasing your conversions.
If you’re struggling to get consumers to pull the trigger on a purchase, know that you’re not alone. According to recent data from SalesCycle, global cart abandonment in Q3 2017 was up 1.5% from Q2, rising to 78.4%. That means that over two thirds of items placed in carts are never actually purchased. Talk about missed opportunities!
Here are some important steps you can take to convert these opportunities into more sales: (more…)
What We’re Reading: ERP, Sales Tax and Fraud
This week we’re reading articles about a handful of different topics. Check out topics like how to know you need an ERP, a new ruling on sales tax, and reminders about online payment fraud. Read the articles below. (more…)