What We’re Reading: In-Store Tech, Prime Day and Checkout Tech
This week we’re reading a variety of articles about the following topics: how in-store tech is rivaling personal staff, how checkout technology can be used as a competitive advantage, and expectations for Amazon Prime Day. (more…)
AI to the Rescue: How to Improve your Customer Engagement by Using AI-based Tools
(This is a guest post from our friends over at Impresee, a visual API company that offers services for eCommerce, such as visual search and creative search.)
For some time now eCommerce has been around and growing, and it isn’t showing any signs of slowing either. In 2014 online stores worldwide sold around 1,300 billion US dollars and they’re expected to sell 4,800 billion US dollars in 2021!
With figures like those it’s clear that nowadays the problem eCommerce faces has nothing to do with getting people to buy online but with how much online competition has grown! Not just smaller businesses competing against each other, but industry giants squeezing out smaller online stores too.
As the owner of a small online store, there’s no way you can compete with the giants, and you shouldn’t try! But how do you manage not to compete? Well, the answer is simply customer engagement. (more…)
What We’re Reading: Fashion, Marketplaces and B2B eCommerce
This week we’re reading the latest news in retail. Check out articles about brands leading the fashion industry, growth of marketplaces, and B2B eCommerce masters.
Customers Demand Multiple Fulfillment Options from Merchants
Do you know why your customers choose to abandon their online shopping carts?
All online retailers must deal with cart abandonment. There are many reasons why a browsing customer decides not to buy once they’re in the checkout process. Merchants should always be looking for ways to increase purchases and lower cart abandonment rates among their shoppers.
One way to increase online purchases is to offer more fulfillment options at check out. In this article, see why customers demand multiple fulfillment options and how you can provide them. (more…)
What We’re Reading: Multi-State Sales Tax, CX, and Loyalty
This week we’re reading a variety of different topics. Check out articles about how to prepare for multi-state sales tax, how to make CX your competitive differentiator, and the difference between customer loyalty and engagement. (more…)
