Why and How to Integrate Shopify and Lightspeed
(This post was originally published on December 9th, 2014. We’ve updated it for accuracy and completeness.)
Integrating your webstore like Shopify and Point-of-Sale System (POS) such as Lightspeed is critical for providing a stellar customer experience and streamlining your retail operations. You invest a lot of time and money into your business. You don’t want to prohibit your growth by skipping integration or doing it efficiently.
In this article, learn why you need to integrate Shopify and LightSpeed and how to pick the best integration approach for your business.
What We’re Reading: Delivery, April Sales & Beyond SEO
This week we’re reading about a variety of topics. Check out articles about why delivery is important to customer experience, the aftermath of April retail sales, and other marketing strategies beyond SEO. Read more about the articles below. (more…)
Are You Ready to Meet GDPR Requirements?
We’re just a day away from the General Data Protection Regulation (GDPR) deadline of May 25th. Even with the deadline quickly approaching, many retailers still aren’t ready for the change.
45% of retailers say they are lagging behind or only partially compliant, according to Capgemini.
While GDPR is European Union (EU) legislation, it affects any retailer selling to European customers. If you’re still unsure what it is and how it affects you, then keep reading. By the end, you should understand why you want to meet GDPR requirements. (more…)
What We’re Reading: Transformation in Retail
This week we’re reading a variety of topics about transformation in retail. Check out out articles about what brick-and-mortar sites can learn from eCommerce, what IoT can learn from retail, and how retail is transforming with mobile. (more…)
Machine Learning Marketing: How to Improve Your Customer Experience
There’s been plenty of headlines about AI and machine learning being the future of retail marketing. The concept itself can seem overwhelming and out of reach for retailers.
However, more marketing organizations are gearing up to add machine learning capabilities sooner than you may think.
In this article, learn more about what machine learning marketing is and how it can improve your customer experience. (more…)