What We’re Reading: Subscription Churn, Boring Retail & Mobile eCommerce
This week we’re reading a handful of different topics. Check out articles about how to fight subscription customer churn, how to cure boring retail, and different ways you can boost mobile eCommerce experience. (more…)
Shopify Adds New Multi-Location Inventory Capabilities: What it Means for Your Business
Over the last 10 years we’ve had countless conversations with merchants, especially multi-store retailers, who are surprised to learn that their eCommerce platform is incapable of displaying inventory by store. Facing large competitors that do have this capability, this oversight is extremely disappointing. Without it, merchants are unable to route web orders to the closest store for fulfillment or allow customers to pick up in store. It also hinders them from shipping product from 3PL locations or even suppliers that are closer to the buyer.
In all cases, these merchants have had few choices other than to spend a small fortune customizing their shopper experience or implementing a third-party order management system (that’s often overkill for their relatively simple requirements, and that may still not make their store data visible to eCommerce shoppers).
Realizing this challenge for retailers, Shopify recently announced that they’re adding new capabilities to track inventory updates and fulfillments across multiple locations.
This is big news! We’re pretty excited about it over here at nChannel and what it means for merchants, whether you’re already using Shopify or not. (more…)
What We’re Reading: Delivery, Walmart & Adaptive Clothing
This week we’re reading a handful of topics. Check out articles about growth of the white glove delivery market, Walmart’s latest win, and fashion that’s improving its wearer’s quality of life. (more…)
Increase Lead Generation with a B2B Content Marketing Strategy
B2C marketers aren’t the only ones who can use content marketing to nurture and generate customers. B2B marketers can also use content marketing to inspire, delight, and encourage leads to turn into repeat buyers.
However, content marketing is often a new idea for B2B sellers. So, learn more about what content marketing is, why it works, and how it can increase your lead generation efforts. (more…)
What We’re Reading: Amazon Prime, eCommerce Returns & Customer Experience
We’re reading a variety of articles this week. See articles about the relationship between customer experience and profit levels, the latest news from Amazon Prime, and the challenge of eCommerce returns. Read the articles below.