What We’re Reading: Holiday Packaging and Returns
This week we’re reading about a different side of holiday shopping – packaging prep and dealing with returns. Learn key advice on why product packaging is so important, handling holiday online returns, and how to turn returns into loyal customers. (more…)
What We’re Reading: 2018 is the Year for Customer Experience
This week we’re reading all about the importance of customer experience. In these articles, see why 2018 is all about customer experience, how shoppers have better tech tools than store associates, and how two brands navigate modern eCommerce customer service issues.
What We’re Reading: Last-Minute Holiday Advice
With only a few weeks left until Thanksgiving, it’s hard to get away from all the articles about holiday selling. This week we compiled information about some of the last- minute advice that retailers can still take advantage of before the holidays hit. (more…)
Avoiding and Overcoming Flash Sale Failures
Over the years, flash sales (or daily deals) have become a common strategy for online merchants to drive sales, attract new customers, and promote their brand.
When executed well, merchants can use flash sales as a competitive advantage. You can grow your business faster and increase your bottom line. When run inefficiently though, merchants can corrode their brand image and actually lose sales!
In this post, we cover the risks of running flash sales and how to avoid some of the common failures that merchants experience. With a little bit of upfront work, you could run successful flash sales on a regular basis. (more…)
What We’re Reading: Mobile, Post-Purchase Customers, More Online Holiday Spend
This week we’re reading a variety of different articles. Check out posts about where retailers are falling shorting for the mobile shopper journey, why retailers’ new best prospect is the post-purchase customer, and experts predicting more online than store spending this holiday season. (more…)
