What We’re Reading: Last-Minute Holiday Advice
With only a few weeks left until Thanksgiving, it’s hard to get away from all the articles about holiday selling. This week we compiled information about some of the last- minute advice that retailers can still take advantage of before the holidays hit. (more…)
Avoiding and Overcoming Flash Sale Failures
Over the years, flash sales (or daily deals) have become a common strategy for online merchants to drive sales, attract new customers, and promote their brand.
When executed well, merchants can use flash sales as a competitive advantage. You can grow your business faster and increase your bottom line. When run inefficiently though, merchants can corrode their brand image and actually lose sales!
In this post, we cover the risks of running flash sales and how to avoid some of the common failures that merchants experience. With a little bit of upfront work, you could run successful flash sales on a regular basis. (more…)
What We’re Reading: Mobile, Post-Purchase Customers, More Online Holiday Spend
This week we’re reading a variety of different articles. Check out posts about where retailers are falling shorting for the mobile shopper journey, why retailers’ new best prospect is the post-purchase customer, and experts predicting more online than store spending this holiday season. (more…)
Project Management Tips for Creating a Successful eCommerce Website
(This is a guest post from Emma MIiller, Senior Editor at Bizzmark blog, who’s interested in digital marketing, social media, and the latest trends)
Many eCommerce businesses start out as small ventures that develop and grow in time. But, when you’re first starting out, there are a lot of different projects you must tackle to grow your eCommerce website into a flourishing business.
Trying to keep things under control can easily turn into a mess, especially when you’re working with a small team. You need to have a clear-cut strategy for managing your projects to avoid falling behind schedule, as well as identifying bottlenecks. (more…)
What We’re Reading: Mobile, Halloween Spend, and Remarketing Tips
This week we’re reading a variety of articles on different topics. Check out the latest articles on mobile consumption, Halloween spending’s impact on retail, and top remarketing tips to attract repeat purchases. (more…)