How to Get More Online Product Reviews
How often do you read product reviews? Has a positive or negative review determined whether you added an item to your cart?
Many consumers depend on online product reviews to make purchasing decisions. It’s a critical part of their research. It determines whether or not a customer trusts you enough to hand over their money.
Realizing the importance of reviews, many retailers are making an effort to get more customers to leave them. Here’s our top tips to increase your online product reviews. (more…)
What We’re Reading: Winning More Customers
This week we’re reading about different ways to win more customers. See articles about refreshing product pages, measuring customer relationships, and leveraging customer feedback. (more…)
How to Avoid Common Drop Shipping Problems
(This post was originally published on July 2, 2012. We’ve updated it for accuracy and completeness.)
Many types of retailers use drop shipping as a powerful strategy. It works well for merchants where purchasing inventory is risky or not affordable. It even works for established retailers looking to diversify their product line.
While drop shipping can increase sales, it can also have its share of problems.
If you’re considering drop shipping, you need to understand these issues. Learn how to avoid these costly mistakes that many learn the hard way. (more…)
What We’re Reading: Customer Retention
This week we’re reading about customer retention. Most companies aren’t satisfied with their ability to retain customers. Check out these tactics and measurements to improve your customer retention rates. (more…)
10 Signs That You Need Multichannel Retail Integration
Your multichannel business is growing! Orders are flying in. You’re thinking of expanding to new sales channel like Amazon or an eCommerce website. You’re hiring more staff just to keep up.
With growth though comes growing pains.
Higher order volumes result in more order processing. Each channel adds more inventory to track and orders to invoice. Product descriptions need shared across all channels to remain consistent.
You start to feel the weight of having your systems disconnected. Your processes aren’t streamlined and automated. Your staff is spending most of their days manually entering data from one system to another. You stop focusing on growth and more on how to fix order errors made by your team.
Is it time for you to integrate your multichannel business? (more…)
