What We’re Reading: The Importance of Product Content
High quality product content is essential for omnichannel retailers going forward. Read how product content can impact the customer experience, customer loyalty, and your success as an omnichannel retailer. (more…)
Amazon Product Listing Optimization Best Practices
Many sellers see Amazon as a huge opportunity for their business. What they don’t realize though is how tough the potential competition is that they face. As Amazon’s seller base grows to over 2 million sellers worldwide, competition for selling also grows.
Customers rely on your Amazon product listings to find your products and then compare you to other sellers, both on Amazon and off. The information you provide helps a customer determine whether or not they want to buy from you.
However, optimizing and managing your Amazon product listings is often a pain point for sellers. In this article, we’ll help you understand what information and tools you need to create high quality Amazon product listings. (more…)
Sell On Sears Marketplace To Grow Your eCommerce Business
eCommerce marketplaces, like eBay and Amazon, are often the first places a merchant looks for growth opportunities. And, yes, unless you are in some very specific niche industry, it’s likely that eBay and Amazon are your best eCommerce marketplaces to place to start with.
But, they are far from the only ones out there. Among the bevy of smaller (but still quite large) eCommerce marketplaces lies Sears–yes, that Sears.
In this post I’ll make a case for why you should sell on Sears Marketplace to expand your eCommerce business.
What We’re Reading: All About Buy Buttons
Buy buttons sound like they would be kind of a benign topic, but they are all the rage to discuss right now. If you’re in the eCommerce space you had better understand how they work and how you can use them. So, this week, we’re sharing some info about just that.
Amazon Buy Box: How Amazon Sellers Can Win the Buy Box
The Amazon buy box is the Holy Grail for Amazon sellers. It’s where all sellers strive to have their items placed. But, only one seller is fortunate enough to be featured for their product.
All others are left wondering how they can win it next. It’s an ongoing battle for sellers to figure out how they can win the buy box consistently.
This articles walks you through all the important factors that go into winning the Amazon buy box, and why you should be striving every day to win it. (more…)
