What is product content management?
At first glance, “product content management” seems like another meaningless buzzword.
There are a lot of vendors touting their product content management systems. There are very few of them actually talking about the practice of product content management.
If vendors only use the term in an attempt to differentiate from the product information management marketplace, but still basically sell PIM, then what does “product content management” even mean?
Well, fear not!
Product content management is actually a merchandising discipline that is worth understanding. It incorporates aspects of retail merchandising, digital marketing, and content strategy into one discipline. And, I’m going to actually give a real explanation for what it means, through the rest of this post.
What We’re Reading: Innovation, International Luxury Retail, Customer-Centricity
This week we’ve got a few random posts to share, but all good ones.
eCommerce Personalization: Where Product Data & Merchandising Strategy Collide
eCommerce personalization empowers you to give every one of your customers a “just for them” experience with your webstore. Personalization can be hugely beneficial for the merchant, if it’s done well.
For example, one survey showed that personalized ads (one way to do it) had a 10x higher clickthrough than those that were not personalized. Imagine the improvements you could make throughout your eCommerce store!
But, it’s harder than it sounds to execute. Personalization requires a systematic approach, and in this blog post, we’ll dive into what you need to be doing.
2015 Holiday Shopping Retail Trends: Shipping
Growing eCommerce holiday sales can mean one thing for retailers: more packages to fulfill and deliver. And, when it’s holiday gifts you have to deliver, your customers better receive those packages on time.
When they don’t, customers will leave you an earful and you’ll lose their business for this year, and next.
Most retailers already know the importance of fulfillment and thy’re gearing up to make sure they deliver on time this year. In this post, we’ll show you all the statistics you need to know about shipping this 2015 holiday season. (more…)
What We’re Reading: Fast 50 & Entrepreneurship
We don’t really toot our own horn on this blog, but this week we’re just too excited about some big news. We were selected as the winner of the Columbus Business First Fast 50, meaning we are the fastest growing, privately held company in Central Ohio.
So, this week I’m sharing the article that presents all 50 winners, a feature on Steve, and a great article about entrepreneurship–because we’re just feeling so entrepreneurial right now.