What makes a good product listing page?
My wife and I just moved into a new house, and I finally have a “man cave”. That means I need (yes, need) to buy a television to be the centerpiece, and I’ll be shopping online.
I figured I would use this opportunity to talk you through the anatomy of a good eCommerce product page. There are some good ones out there, and some really bad ones, and I’d like you to know the difference. Plus, I get to shop for a TV while I work!
We’ll look at four examples that represent four different levels of product listing maturity. I’ll also help you understand what you need to do to improve your product listing pages.
What We’re Reading: Big News About Magento
For those of us who are deep in the eCommerce world, there was some big news this week. eBay announced that it has sold off Magento to an investment group to operate independently. This week, we’re reading all about it, as well as some related strategic info.
What is product content management?
At first glance, “product content management” seems like another meaningless buzzword.
There are a lot of vendors touting their product content management systems. There are very few of them actually talking about the practice of product content management.
If vendors only use the term in an attempt to differentiate from the product information management marketplace, but still basically sell PIM, then what does “product content management” even mean?
Well, fear not!
Product content management is actually a merchandising discipline that is worth understanding. It incorporates aspects of retail merchandising, digital marketing, and content strategy into one discipline. And, I’m going to actually give a real explanation for what it means, through the rest of this post.
What We’re Reading: Innovation, International Luxury Retail, Customer-Centricity
This week we’ve got a few random posts to share, but all good ones.
eCommerce Personalization: Where Product Data & Merchandising Strategy Collide
eCommerce personalization empowers you to give every one of your customers a “just for them” experience with your webstore. Personalization can be hugely beneficial for the merchant, if it’s done well.
For example, one survey showed that personalized ads (one way to do it) had a 10x higher clickthrough than those that were not personalized. Imagine the improvements you could make throughout your eCommerce store!
But, it’s harder than it sounds to execute. Personalization requires a systematic approach, and in this blog post, we’ll dive into what you need to be doing.
