2015 Holiday Shopping Retail Trends: Shipping
Growing eCommerce holiday sales can mean one thing for retailers: more packages to fulfill and deliver. And, when it’s holiday gifts you have to deliver, your customers better receive those packages on time.
When they don’t, customers will leave you an earful and you’ll lose their business for this year, and next.
Most retailers already know the importance of fulfillment and thy’re gearing up to make sure they deliver on time this year. In this post, we’ll show you all the statistics you need to know about shipping this 2015 holiday season. (more…)
What We’re Reading: Fast 50 & Entrepreneurship
We don’t really toot our own horn on this blog, but this week we’re just too excited about some big news. We were selected as the winner of the Columbus Business First Fast 50, meaning we are the fastest growing, privately held company in Central Ohio.
So, this week I’m sharing the article that presents all 50 winners, a feature on Steve, and a great article about entrepreneurship–because we’re just feeling so entrepreneurial right now.
Magento SEO Tips: A Basic Field Guide for Product Pages
In this guest post, Magento expert Robert Rand from Rand Marketing shares some Magento SEO best practices for product pages.
Search Engine Optimization (SEO) is the culmination of many on-site and off-site factors that search engines take into account when rankings your website for targeted keyword phrases.
When using Magento as your platform, you’re presented with many fields to fill out that can have a positive impact on SEO rankings. Some of these provide direct SEO benefits, by helping you to properly identify the focus of your content. Other fields play a more indirect role, helping shoppers understand why they should take a search engine’s advice and click an organic listing to visit your website.
This post contains explanations of some of the major SEO relevant fields in Magento. Additional fields can be added and manipulated, and there are also basic Magento settings that can be adjusted.
There are also factors, like URL structure, that can play an important role in SEO. It can be helpful to pull in an SEO expert, but for those looking to make strides on their own, we recommend properly filling out the following fields for your products via the Magento Admin.
2015 Holiday Shopping Retail Trends: eCommerce On the Rise
Making your plans for the 2015 holiday seasons should already be underway. You can see in our last post that people are starting their holiday shopping even before September.
Now that you know when people are shopping, you need to know where people are making their purchases. To figure that out, we’ll see where consumers made purchase last holiday season.
In this post, we’ll discuss data that tells us where we should expect people to spend their holiday budget. Hint: it’s online. (more…)
What We’re Reading: Industries & Competitors Collide
This week we’re reading about collisions–convergence, if you will. Industries aren’t siloed anymore. Companies don’t stand alone as the provider of whatever it is they provide. The lines between just about everything are getting blurry, and here are three good examples of how that’s happening. (more…)
