Shopping cart abandonment accounts for $18 billion in lost revenue each year. And, your Shopify webstore is contributing to that loss!
You lose potential revenue every time a customer decides not to finalize their purchase. On average that happens 68% of the time, according to Baymard Institute.
In this post, we’ll discuss why email personalization is the most effective way to re-capture sales after cart abandonment. We’ll also discuss two of the best Shopify abandoned cart recovery apps for implementing personalized emails to reduce shopping cart abandonment.
Common Causes for Shopping Cart Abandonment
There are many reasons why a customer might leave your site before completing their purchase. Statistia provides some of the main reasons why online shoppers leave without paying:
- Overall price too expensive (32%)
- Website crashed (24%)
- Process took too long (21%)
- Website timed out (15%)
It may not be possible to convince all your shoppers to complete the checkout process. Not everyone actually intends to purchase something. But you can turn those people into customers if you provide an experience that persuades them to complete their purchase.
Personalized emails are shown to be an effective way to do that.
Recover Abandoned Carts with Personalized Emails
Email recovery campaigns are one of the most effective ways to recover lost customers after cart abandonment. According to SalesCycle, nearly half of all abandoned cart emails are opened and over a third of clicks lead to purchases back on site.
You can’t just send your customers just any email though. Generic and irrelevant emails make for a poor customer experience. They aren’t going to make customers convert.
Your email needs to be personalized – e.g. name, items in cart, discounts. It needs to be sent at the appropriate time. And, it should make the final checkout step fast and easy.
Personalized emails have a better chance of being opened. They improve click-through rates by an average of 14% and conversion rates by 10%. Personalization tailors your message to what your customer thinks is relevant. Relevance is a huge part of customer experience.
Need ideas of how exactly to personalize your emails? Shopify’s article, 13 Amazing Abandoned Cart Emails (And What You Can Learn From Them), has great examples of what you should be creating.
Shopify Abandoned Cart Recovery Apps
Personalized emails are well worth the time of trying to recover your abandoned Shopify carts. The proof: every single cart abandonment email sent, delivers over $5 in revenue (SalesCycle).
Shopify’s Apps Store offers a bevy of abandoned cart recovery apps for this purpose. To make it simple for you, we narrowed down the list to two of the top apps.
When evaluating these apps we looked at the following: template customization, email frequency options, content customization, customer reviews, and price.
Abandon Aid focuses on recovering orders in the simplest and most effective way. They use an easy set up process that doesn’t require any configuration or campaigns. Abandon Aid offers real-time order analysis technology. The app also includes:
- Email template customization
- Email frequency customization
- Order searching and sorting
- Recovered statistics overview
- Email again option
Price: $10/month | 5 Stars from 172 Shopify reviewers
AbandonApp helps online sellers recover lost revenue by reminding customers about their abandoned cart. Their fully automatic plugin makes it simple to determine who abandoned their cart on your site. Notable features include:
- Automatic or manual emails
- Choose how often automatic emails are sent
- Ability to use liquid tags to show product images on emails
- Up to 5 email templates
Price: Free to $99/month | 5 Stars from 123 Shopify reviewers
Personalization is Key to Customer Experience
These apps allow you to provide timely information to hesitating customers. Personalization is what helps finalize that sale. It’s all part of providing a better customer experience.
Still, if you had the chance to offer more to your customer, wouldn’t you do it?
By integrating your Shopify store with all your sales channels, you can centralize all your customer data. Ultimately customer data is what powers personalization. Centralizing that data empowers you to more effectively personalize your brand.
With nChannel’s solution, you’ll have access to each customer’s complete sales history across all channels. You’ll gain insight into their shopping habits, preferences, and feedback. All valuable information that personalizes their experience even further. And, all of it’s possible through a customer experience management solution.
Let’s keep the conversation going…
Since we offer Shopify integration, we’re always thinking how Shopify users can better their multichannel business. To stay updated about what we’re talking about, subscribe today to receive a weekly email that helps you build a stronger retail business.
Hello! Great article, thanks. I’m writing about abandoned cart as well. I believe that a few certain case studies of sending one email and the series of them would enrich your article. Take a look. They are here: https://www.soundest.com/blog/abandoned-cart-shopify/
Wow it’s really good collection of abandoned cart recovery apps i have used few of them as well but finally CareCart abandoned cart recovery app stopped me to check anymore abandoned cart apps its really good free app to recover abandoned carts just try it once you will also start liking it.