Shopping cart abandonment is a big problem for retailers; a problem to the tune of $18 billion/year. If customers are selecting products in your webstore, then deciding they don’t want to buy, you are leaving money on the table.
Many of the cited offenders are outcomes of mismanaged multichannel strategy.
One top reason cited was that the website was too difficult to navigate. This outcome is often a product of disorganized or incomplete product data. It’s exactly what a product information management system helps you avoid. (Conversion rates bump by 10% if you use that PIM to add quality product images to your listings.)
Also cited was lack of suitable delivery options. If your technology platform doesn’t synchronize your inventory, supply chain, and fulfillment processes, you’re stuck in the stone age of delivery options. And, your customers will leave. Free and/or fast shipping is a must, per today’s customer demands. Shoppers were 66% more likely shop on your webstore when free shipping was an option.
What other ways can you improve your shopping cart abandonment?