What does a retail merchandiser do in 2015?
Unless you’ve been living under a rock for the last 20 years, you know that retail is changing…FAST! To get some insight into how its changing I interviewed Chelsea Mendrala, creative director at Herman Parker and former retail merchandiser with Abercrombie & Fitch.
Chelsea shared her unique career story as a merchandiser and provides some great advice for anyone in retail. Check out the interview…
2015 Holiday Retail Shopping Trends: When People Plan to Shop
It’s never too early to start prepping for the 2015 holidays.
This might be especially true this year. One of the top trends to watch for in 2015 is consumers starting their holiday shopping early. Like before Halloween, early.
In this post, we’ll dissect when consumers are doing most of their holiday shopping and what days you should be paying attention to as a merchant. (more…)
What We’re Reading: Omnichannel & Rent, Product Searching, Discounting Dangers
There was lots of good stuff coming across the wire this week. Here are a few of my favorites for your reading pleasure…
INFOGRAPHIC: eCommerce Merchandising Strategy Compared To Traditional Retail Merchandising
eCommerce has evolved into a powerful business model for everyone from startup entrepreneurs to established retail businesses. And, while its roots are in traditional retail, eCommerce is an animal all its own.
In this post (and accompanying infographic), we’ll dive into 10 ways eCommerce merchandising is different from that of traditional retail. Use this post as a warning against shaping your eCommerce merchandising strategy based solely on rules and ideas built for traditional retail.
2015 Holiday eCommmerce Checklist for Merchants
As we enter October, the holiday season should be on all retailers’ minds. This time of the year is often the most important quarter for your business.
Over the next month, you should finalize your holiday season eCommerce strategy for this season. Last season, non-store holiday sales grew 6.8% to $101.9 billion. And, it’s expected to grow even more this year. You’ll want to take advantage of the increase.
So, we put together a last minute holiday eCommerce checklist for you. Be prepared to have your best year yet! (more…)
