What We’re Reading: More About the Ho Ho Holidays
It’s “get ready for the holidays” season for pretty much everyone in retail. So, we might as well share some of our favorite articles of the week that give advice to retailers for the holidays.
Presentation: 2015 Holiday Shopping Retail Trends
It’s that time of year again. Holiday season is upon us. Well, at least for retailers. You aren’t as lucky as some consumers who can afford to refuse to think about anything Christmas until after Thanksgiving.
As a retailer, you should be preparing and finalizing your strategy for this year’s holiday season. If you think you have until mid-November to prepare, you’re wrong! People started shopping at the beginning of this month (check our stats in the presentation below).
To have your best year yet, you need to be in on what the 2015 holiday shopping retail trends are. (more…)
eCommerce Strategy: Achieving eCommerce Growth
More great stuff from Rand Marketing…this time they share some of the most important strategies you can use to grow your eCommerce business.
You started an eCommerce business to generate revenue–to grow. You need to develop a strategy, incorporating industry best practice, to help your business grow. Ideally, it’s best to have a marketing strategy in place before you launch your website, in order to “hit the ground running”, but it’s never too late to devise a plan to attract shoppers to your storefront.
In this post we’ll go over the levers you can pull–the things you can do to grow your eCommerce business. While this list isn’t exhaustive, these are the major opportunities that you should look at first to drive targeted traffic to your website.
What We’re Reading: Etsy’s New Groove, Amazon Webstore, Supply Chain
There is no unifying theme for the articles I picked out this week, other than that they are valuable for merchants of all shapes and sizes. Enjoy them. And, then enjoy the weekend!
eCommerce ERP Integration: Why Retailers Should Integrate and How to Do It
(This post was originally published on November 16, 2012. We’ve updated it for accuracy and completeness.)
Earlier this year, Commerce Department announced that web sales totaled an estimated $304.91 billion in 2014. It’s the fifth year in a row that web sales growth has been close to or above 15%.
Are you ready to handle this kind of demand?
You’re probably not, if you don’t currently integrate your eCommerce channels (Magento, Shopify, Amazon, etc) and your ERP system. In this post, we’ll talk about why companies shouldn’t forgo eCommerce ERP integration needed to truly optimize sales.
