eCommerce Strategy: Achieving eCommerce Growth
More great stuff from Rand Marketing…this time they share some of the most important strategies you can use to grow your eCommerce business.
You started an eCommerce business to generate revenue–to grow. You need to develop a strategy, incorporating industry best practice, to help your business grow. Ideally, it’s best to have a marketing strategy in place before you launch your website, in order to “hit the ground running”, but it’s never too late to devise a plan to attract shoppers to your storefront.
In this post we’ll go over the levers you can pull–the things you can do to grow your eCommerce business. While this list isn’t exhaustive, these are the major opportunities that you should look at first to drive targeted traffic to your website.
What We’re Reading: Etsy’s New Groove, Amazon Webstore, Supply Chain
There is no unifying theme for the articles I picked out this week, other than that they are valuable for merchants of all shapes and sizes. Enjoy them. And, then enjoy the weekend!
eCommerce ERP Integration: Why Retailers Should Integrate and How to Do It
(This post was originally published on November 16, 2012. We’ve updated it for accuracy and completeness.)
Earlier this year, Commerce Department announced that web sales totaled an estimated $304.91 billion in 2014. It’s the fifth year in a row that web sales growth has been close to or above 15%.
Are you ready to handle this kind of demand?
You’re probably not, if you don’t currently integrate your eCommerce channels (Magento, Shopify, Amazon, etc) and your ERP system. In this post, we’ll talk about why companies shouldn’t forgo eCommerce ERP integration needed to truly optimize sales.
What We’re Reading: Preparing for Silly (Holiday) Season
It’s about that time again. Time to prepare for the hordes of holiday season customers who come trampling through your doors (digital and brick & mortar). Naturally, when the time comes for you to prepare, media jumps right on board. These are some of the best ones we read this week.
Magento vs Woocommerce (WordPress): Open Source eCommerce Showdown
You have a lot of options if you’re looking for a platform to host your eCommerce webstore. One way to narrow down the list quickly is to stick to an open source platform–one that provides you all of the source code for customization.
If open source eCommerce is your goal, two of the top contenders should be Magento and Woocommerce.
This post will provide a comparison of the two.