How to Build a Customer Loyalty Program That Actually Works
We’ve written about how throwing a loyalty card at a customer doesn’t necessarily make them more loyal. Now, our friends at Sweet Tooth Rewards are chiming in on the RIGHT way to run a loyalty program. Here’s what they have to say…
Many eCommerce merchants will look at their analytics data and say, “If I could just get my existing customers to buy one more time this year, my profitability would increase drastically.”
They are right! According to the Harvard Business Review, a 5% increase in customer retention can lead to a 95% increase in profitability.
But how do you increase customer retention?
Best Bigcommerce Apps for Building Customer Loyalty
Chess Masters play the first 15 to 20 moves of their game by remembering moves that they or another Chess Master has played before. To beat a Chess Master, you not only have to remember every move that’s ever been played–you have to keep playing. It’s only after you’ve exhausted every move in the book can you even compete.
In many ways, retail is like chess. So what if you want to compete with a retail master? (more…)
What We’re Reading: Customer Experience and Customer Loyalty
We’ve been writing a lot about customer experience and customer loyalty, over the past couple weeks. We even released a white paper called “Increase Customer Loyalty By Creating Exceptional Customer Experiences.” So, it seemed fitting to focus on articles about customer experience.
Customer experience management (CXM) has been (and still is) a hot topic for discussion. How do you do it? Where can you start? We’ve got the resources to help, and here are some articles that do a great job digging into the CXM challenge…
How to Use Endless Aisle to Improve Customer Experiences
What’s more frustrating as a customer than when you see the words “out of stock”? When your customers can’t buy the items they want, they’ll buy from your competitor who does. It’s a missed opportunity for a sale. It’s a bad customer experience.
Having readily available inventory that can be shipped to customers is a major competitive advantage in retail. Customers that can rely on you to have the items they need will buy from you again and again. They won’t need to turn to your competitor. They’ll trust you to have it. That makes them a loyal customer.
How do you ensure your inventory is always available to customers? The “endless aisle” makes it possible. In this post, we’ll discuss what it is, why it’s important to customer experiences, and the requirements you need for it. (more…)
How to Use Magento to Improve Customer Loyalty
In eCommerce, it’s not enough to just have a webstore. Your webstore has to be tailored to exceed your customer needs in order to turn first-time visitors into repeat buyers. As an e-retailer, you know that the ability to stand out from your competitors is what makes or breaks your online business.
If you want to stand out–to be the go-to option for your target customer–you need to build customer loyalty.
Magento is the #3 eCommerce software provider to the top 500 e-retailers in the US and Canada. They have achieved this ranking by giving users the tools they need to reach more potential customers and increase sales. In this post, we’ll discuss how to build customer loyalty to your Magento webstore using some popular Magento loyalty extensions. (more…)
