Shopify Abandoned Cart Recovery: How Personalization Can Help Lower Your Cart Abandonment Rate
Shopping cart abandonment accounts for $18 billion in lost revenue each year. And, your Shopify webstore is contributing to that loss!
You lose potential revenue every time a customer decides not to finalize their purchase. On average that happens 68% of the time, according to Baymard Institute.
In this post, we’ll discuss why email personalization is the most effective way to re-capture sales after cart abandonment. We’ll also discuss two of the best Shopify abandoned cart recovery apps for implementing personalized emails to reduce shopping cart abandonment.
Listen Up! These are the 5 Best eCommerce podcasts to listen to.
When you run a business, you may not have a lot of time to find new tips and advice. But, podcasts are an exploding medium, chock full of great content that you can digest passively (like while you’re sitting in traffic).
There’s a whole bunch of great podcast content out there that is created to help you run a more effective eCommerce business.
So, to make it easy for you, I picked out the of the 5 best eCommerce podcasts. That way, you don’t have to scour iTunes, hoping to pick a good one.
What We’re Reading: America’s Most Engaging Retailer, Future of Retail, Customer Experience Strategy
In many ways, we’re about change at nChannel. We want to help the companies who want to change–who want to be better–to do so. Sometimes change is about people. Sometimes it’s about process. And, in this new digital world, it’s about technology too. This week I want to share a few articles about change. They dive into what retailers aren’t doing today and what they need to tomorrow. I hope you enjoy!
Real-time inventory is critical for customer experience.
I recently had a terrible online buying experience.
I purchased a set of wine glasses from a well-known retailer’s website. I completed the transaction and received a confirmation email for my order, including a pick-up location and date.
Three days later, I received an email notification that my order had been cancelled because the wine glass set was out-of-stock.
Excuse me? I was counting on them to deliver. Fat chance I’ll ever buy from that retailer again. They gave me a bad customer experience, because they couldn’t manage their inventory effectively.
Do your customers experience this problem? Are you even aware whether they do? If so, it must stop. The problem can be solved, by providing real-time product availability.
This post will explain why real-time product availability is crucial for delivering an exceptional customer experience. We’ll also discuss what technology you need to achieve it. (more…)
Magento SEO: Setting Changes & Tips to Increase Rankings
Many retailers are focused on increasing their social presence or optimizing their online advertisements. But, in fact, 51% of all visitors from B2B and B2C websites come from organic search. This blows paid search and social out of the water.
With the majority of visitors are coming from search engines, it’s critical to optimize your Magento store for search. This post will focus on increasing your Magento SEO ranking. (more…)