What We’re Reading: 3PL, Customer Relationships & Content Strategy
This week we’re reading about a variety of topics that include advice when switching 3PLs, how data can improve customer relationships and how to drive content strategy with keyword research. Read the articles below! (more…)
How to Find Manufacturers or Suppliers for Your Products
(This is a guest post from our friends over at Private Label Sk.In, a private label manufacturer for high quality skin care solutions.)
Building a strong business depends on making a steady profit while also meeting your customers’ expectations for a good product and a positive buying experience. Selecting the right manufacturer or supplier is one of the most important steps you can take toward meeting these goals – and making a less than ideal choice can drag down your profits. These tips below can guide you through the process of finding the best source of products for your business.
What We’re Reading: Cause Marketing, Fulfillment & Growth
This week we’re reading a variety of articles about the effectiveness of cause marketing, how to assess eCommerce fulfillment centers, and retailers going back to basics for growth. Read the articles below! (more…)
What to Look for in a Microsoft Dynamics GP and Magento Integration Solution
(This article was originally published on June 20th, 2013. It has been updated for accuracy and completeness.)
With the growth of online shopping, many retailers are setting aggressive goals for their online sales. To hit those numbers though, there are many steps that retailers must take to attract and keep more customers. Many will focus on the frontend design and content of their Magento website so it’s easy to find, shop, and checkout.
But what about your backend processes? Are you operating as efficiently as you can? How much data are you moving between Magento and your ERP system such as Microsoft Dynamics Great Plains (GP)? Your business processes can have just as much positive (or negative) impact on your customer experience as the design of your website.
Growth requires scaling and your old processes that once seemed efficient might need to be revamped to hit those lofty sales goals. In this article, we’ll look at signs you need to integrate your Magento webstore for operational efficiency and how to pick the best integration solution for your business. (more…)
What We’re Reading: Birchbox, Second Sales and Toys ‘R’ Us
This week we’re reading variety of topics that include Birchbox’s re-style of Walgreen’s beauty aisle, why retailers should care more about ‘second sales’ and whether Toys ‘R’ Us should come back from bankruptcy. Read the articles below.