Increase Lead Generation with a B2B Content Marketing Strategy
B2C marketers aren’t the only ones who can use content marketing to nurture and generate customers. B2B marketers can also use content marketing to inspire, delight, and encourage leads to turn into repeat buyers.
However, content marketing is often a new idea for B2B sellers. So, learn more about what content marketing is, why it works, and how it can increase your lead generation efforts. (more…)
What We’re Reading: Amazon Prime, eCommerce Returns & Customer Experience
We’re reading a variety of articles this week. See articles about the relationship between customer experience and profit levels, the latest news from Amazon Prime, and the challenge of eCommerce returns. Read the articles below.
5 B2B eCommerce Tips Every Seller Must Know
It’s no secret that the B2B eCommerce space presents a tremendous amount of opportunity. With projections to grow to $1.18 trillion by 2021 in the U.S. alone, the space is poised for growth that is more than double the size of B2C eCommerce.
If you want to capitalize on this market though, you have to know how to appeal to its new group of buyers with their own set of shopping preferences. Whether you’re new to B2B eCommerce or not, takes note on these tips to ensure the growth and success of your B2B online store. (more…)
What We’re Reading: Product Recommendations, Legacy Systems & Loyalty Programs
This week we’re reading a variety of topics. Check out articles about the importance of product recommendations, how Americans don’t understand loyalty programs, and why retailers are facing issues replacing their legacy systems. Read the articles below. (more…)
What We’re Reading: Millennials, Gen Z, and Mobile
This week we’re reading about different buyer groups and their shopping habits. See how Millennials, Gen Z and mobile shoppers prefer to shop and where retailers are falling short. (more…)
