What We’re Reading: Savvy Online Shoppers, Customer Feedback & Last Mile of Fulfillment
This week we’re reading a few different topics. Check out articles about what savvy online shoppers look for, unorthodox questions you should ask customers, and how merchants are differentiating in the last mile of fulfillment.
5 Signs That You Should Integrate Shopify and Quickbooks
It’s a good thing when you can’t keep up with customer orders. It means your eCommerce business is growing!
But, it’s not a good thing when you continually oversell and ship orders late or wrong to your customers. For every customer you add, you’ll also eventually lose them because of a bad customer experience.
With growth comes growing pains.
At this point, you can start to feel the burden of not integrating Shopify with Quickbooks. Your processes aren’t automated. Your staff sepnds their entire day just entering sales data from one system to another.
You aren’t focusing on your customer experience, instead you’re just trying to keep up with orders. Is it time to integrate Shopify and Quickbooks? (more…)
What We’re Reading: How to Improve Your eCommerce Business
This week we’re reading a variety of ways to improve your eCommerce business. Check out articles about mastering eCommerce shipping, how to increase your average order value, and how to build customer loyalty. Read the articles below! (more…)
Top B2B Strategies That Make Your Customers Buy More
(This is a guest post from our friend Matt Osborn over at Apruve, which automates B2B credit programs so you can drive sales and increase profits. )
Generating B2B sales is quite different from getting B2C customers to make a single purchase.
In order to increase profits, you need to cultivate relationships that make customers buy again and again — so they’d spend more while you invest less to make a sale.
Your sales and marketing strategies should create “sticky” customers in a way that doesn’t risk future profitability (e.g., by offering a steep discount.) Play the long game by focusing on the customer experience rather than scrambling for a quick buck with one-off discounts and offers.
The most effective B2B promotion strategies not only generate sales but also increase customer loyalty, customer lifetime value, and sales funnel speed. (more…)
What We’re Reading: Self-Serve Retail, Conversion Rates & Apparel Prices
This week we’re reading a variety of topics about new innovative self-serve retail technology, the rise of apparel prices, and how to improve your conversion rates using SEO. See the articles below.
