What We’re Reading: How to Improve Your eCommerce Business
This week we’re reading a variety of ways to improve your eCommerce business. Check out articles about mastering eCommerce shipping, how to increase your average order value, and how to build customer loyalty. Read the articles below! (more…)
Top B2B Strategies That Make Your Customers Buy More
(This is a guest post from our friend Matt Osborn over at Apruve, which automates B2B credit programs so you can drive sales and increase profits. )
Generating B2B sales is quite different from getting B2C customers to make a single purchase.
In order to increase profits, you need to cultivate relationships that make customers buy again and again — so they’d spend more while you invest less to make a sale.
Your sales and marketing strategies should create “sticky” customers in a way that doesn’t risk future profitability (e.g., by offering a steep discount.) Play the long game by focusing on the customer experience rather than scrambling for a quick buck with one-off discounts and offers.
The most effective B2B promotion strategies not only generate sales but also increase customer loyalty, customer lifetime value, and sales funnel speed. (more…)
What We’re Reading: Self-Serve Retail, Conversion Rates & Apparel Prices
This week we’re reading a variety of topics about new innovative self-serve retail technology, the rise of apparel prices, and how to improve your conversion rates using SEO. See the articles below.
Are you Ruining Your Customer Experience Without Quickbooks and eCommerce Integration?
You’re first and foremost a business owner. Your focus is on selling more, growing your business, and how to better serve your customers.
You’re not a developer, accountant, or an eCommerce genius. You don’t want to spend time thinking about how to automate order fulfillment, product listings, and inventory updates. You certainly don’t have the time (or the budget) to handle a bunch of vendors to get it done either. So, you’ve put integration off for as long as you can.
However, your current customer experience is telling you that it has been long enough. See what’s ruining your current customer experience and how Quickbooks eCommerce automation can help! (more…)
What We’re Reading: B2B Online, Digital Selling, & Pop-Ups
This week we’re reading a range of topics from how to dominate online B2B selling, why retailers need to double down on digital for next holiday season, and why 2018 is the year for retail pop-ups.