What We’re Reading: New Year’s, Customer Engagement, and Fulfillment
This week we’re reading a little bit of everything. We’re looking at New Year’s resolutions for retailers. Then, we’re checking out customer engagement strategies. We’re also interested in what types of online business need fulfillment centers. It’s a smorgasbord of articles and you can get to pick what sounds best to you! (more…)
What We’re Reading: Beyond Omnichannel
For the past few years, all merchants have been able to talk about his omnichannel. Many realized the need to create consistency across all of their consumer touch points. While many have invested in omnichannel practices, it’s already time to start thinking about the bigger picture. This week we’re reading articles about how merchants need to now start thinking beyond omnichannel. (more…)
What is Unified Commerce?
89% of businesses soon expect to compete mainly on customer experience, as reported by Gartner. Customer experience is becoming a key brand differentiator, over price and product. However, as retailers add more selling channels, their customer experience becomes more difficult to manage for every customer touchpoint.
Many merchants realize the need for a seamless customer experience across channels. However, many admit that they currently aren’t doing it well. They don’t have the technologocail capabilities necessary to make it happen.
With fear of customer churn due to bad experiences looming, retailers are looking to unified commerce. In this article, we’ll explain what unified commerce is and its advantages to merchants. (more…)
What We’re Reading: Black Friday & Cyber Monday Results
Thanksgiving, Black Friday, and Cyber Monday are already over. Retailers have been gearing up for these important shopping days for the past few months. So, how did retailers end up? This week we’re looking at the sales results.
5 Must Know eCommerce Trends
Online shopping is accelerating.
Consumers are now reporting that they’re making more of their purchases on the web than in stores. Shoppers made 51% of their purchases on the web compared with 48% in 2015 and 47% in 2014, according to the survey by UPS analytics firm comScore Inc.
To match this shift in shopping habits, merchants are investing in their eCommerce strategy. See what eCommerce trends we expect to see more of to prepare yourself for growth in online shopping. (more…)