How an eCommerce Content Marketing Strategy Can Increase Sales
Content marketing is more than just a buzzword. It’s a strategy that all types of retailers can (and should) undertake. In today’s world dominated by demanding buyers and fierce competition, content marketing is one strategy you can use to increase your sales.
In this article, we’ll cover what content marketing is, how it can help drive sales, and some content ideas. (more…)
What We’re Reading: Small Retailers, Digital Marketing, Referral Pages
This week we’re reading about a handful of different things: how small retailers can compete with large ones, ways to improve your digital marketing, and why you need a referral page. Check out the articles below.
eCommerce Inventory Management Best Practices
Managing your inventory is a pain for all eCommerce sellers. It’s time consuming to track inventory for different products across your site. It’s even harder if you sell on multiple fronts, like a site, marketplaces such as Amazon, and brick and mortar.
Because of these challenges, 46% of SMBs either don’t track inventory or use a manual method.
This is a problem. Inventory management is essential to your business. Capital can be tied up in stored inventory. Poor management can lead to a bad customer experience.
Inventory management for your eCommerce business should be your top priority. In this article, we’ll tell you why it should be and recommend best practices. (more…)
What We’re Reading: Twitter, Instagram, and ERP Migrations
No specific theme this week. Just a few great articles, shared for your enjoyment.
So, enjoy…
eCommerce Marketing: The Five People Your Team Needs
There are a ton of tips and tricks out there about eCommerce marketing. Some of them are great. Some of them are terrible. But, tips and tricks tend to overlook the fundamental core of your business: people.
It isn’t the blog posts or the Facebook ads or the Shopify theme that makes your business succeed (or fail). It’s the people who produce all of those things. It’s your marketing team. It’s the people who drive revenue.
This post will tell you the five people you need on your eCommerce marketing team to be successful with eCommerce. This content is a summary of my presentation at the South Florida eCommerce Expo, entitled The Five Marketers Your eCommerce Business Needs. The slides have been included at the end of this post.
