What We’re Reading: Content Marketing
This week we’re reading all about content marketing. Learn what types of mistakes to avoid, how it can generate leads, and how to organize your site navigation. A merchant’s success today can depend on how well they execute their content marketing strategy.
eCommerce Product Photography: What Is a Clipping Path Service?
This blog post is a guest post by our friends over at Removebackground.com. They are experts in professionally editing product photography for online retailers and have agreed to share this information with our readers at Multichannel Insights.
Have you ever tried a clipping path service? Or perhaps, I should ask, do you know what a clipping path service is? The truth is, being an eCommerce retailer you cannot use a service you don’t understand well. First things first; let’s learn more about it. (more…)
What We’re Reading: Customer Loyalty and Customer Feedback
This week we’re reading about customer loyalty programs and customer feedback. Learn about what makes a customer want to join your loyalty program and how to leverage customer feedback to your advantage. (more…)
How an eCommerce Content Marketing Strategy Can Increase Sales
Content marketing is more than just a buzzword. It’s a strategy that all types of retailers can (and should) undertake. In today’s world dominated by demanding buyers and fierce competition, content marketing is one strategy you can use to increase your sales.
In this article, we’ll cover what content marketing is, how it can help drive sales, and some content ideas. (more…)
What We’re Reading: Small Retailers, Digital Marketing, Referral Pages
This week we’re reading about a handful of different things: how small retailers can compete with large ones, ways to improve your digital marketing, and why you need a referral page. Check out the articles below.