Sorted by Tag: eCommerce
eCommerce Marketing: The Five People Your Team Needs
There are a ton of tips and tricks out there about eCommerce marketing. Some of them are great. Some of them are terrible. But, tips and tricks tend to overlook the fundamental core of your business: people.
It isn’t the blog posts or the Facebook ads or the Shopify theme that makes your business succeed (or fail). It’s the people who produce all of those things. It’s your marketing team. It’s the people who drive revenue.
This post will tell you the five people you need on your eCommerce marketing team to be successful with eCommerce. This content is a summary of my presentation at the South Florida eCommerce Expo, entitled The Five Marketers Your eCommerce Business Needs. The slides have been included at the end of this post.
Magento vs PrestaShop: Which One is Right for You?
Deciding on what eCommerce platform to use for your business is tough. There are a lot of options available to compare.
You can narrow your search by looking at open source platforms first. These platforms provide you all the source code you need for customization.
If open source is right for you, Magento and PrestaShop could be your top two contenders to compare.
In this post, we’ll help you compare these two so you can pick the one that’s best for you. (more…)
What We’re Reading: SEO for eCommerce
Our marketing team spends a lot of time in discussions about search engine optimization, so we understand how important it is (and how difficult). You can always learn something new and valuable.
So, this week, we’re sharing a few posts that should help you with your eCommerce store’s SEO.
Our Most Popular Blog Posts of 2015
Christmas has just finished. New Year’s is right around the corner. What better time is there to revisit 2015?
We had some great content published on our blog this year, so we’re summarizing the ten most popular of the year. Want the abridged version of Multichannel Insights? Here you go!
Using Bigcommerce SEO Features To Generate More Traffic To Your eCommerce Site
So, you opened up your new eCommerce webstore on Bigcommerce. Congratulations! But, whom are you going to sell to if you don’t have any traffic to your site? It’s time for some Bigcommerce SEO love.
One of the most important traffic generation strategies you will need to understand is search engine optimization (SEO). This is the art and science of ensuring the different pages on your site rank well in search engine results for the keywords that are related to your business.
This is not a challenge that is unique to Bigcommerce users. Every website must think about how they will execute their SEO strategy. But, this article is about Bigcommerce!
Let’s dive into what Bigcommerce offers in terms of SEO functionality, and how it can help you generate more website traffic. (more…)