Sorted by Tag: eCommerce
Shopify vs Volusion: Start Your eCommerce Business Right
Shopify and Volusion are both popular webstore platforms for eCommerce entrepreneurs. With similarly low entry points and relative ease of use, they are both good fits for eCommerce newbies and even experienced merchants.
When you’re doing your analysis to pick an eCommerce platform, you’re likely to end up thinking “Shopify vs Volusion”, and because these products are so similar, it can be hard to decide.
This post will go through the similarities and differences to help you decide.
Shopify vs Big Cartel: Which is right for you?
You’re ready to start your eCommerce store, but the options are overwhelming! Somehow you narrow it down to two: Shopify and Big Cartel. But, you can’t figure out which one is best.
This is your lucky day.
In this post I’ll talk through the Shopify vs Big Cartel comparison to help you decide which one is best for you and your business.
Sell On Sears Marketplace To Grow Your eCommerce Business
eCommerce marketplaces, like eBay and Amazon, are often the first places a merchant looks for growth opportunities. And, yes, unless you are in some very specific niche industry, it’s likely that eBay and Amazon are your best eCommerce marketplaces to place to start with.
But, they are far from the only ones out there. Among the bevy of smaller (but still quite large) eCommerce marketplaces lies Sears–yes, that Sears.
In this post I’ll make a case for why you should sell on Sears Marketplace to expand your eCommerce business.
What makes a good product listing page?
My wife and I just moved into a new house, and I finally have a “man cave”. That means I need (yes, need) to buy a television to be the centerpiece, and I’ll be shopping online.
I figured I would use this opportunity to talk you through the anatomy of a good eCommerce product page. There are some good ones out there, and some really bad ones, and I’d like you to know the difference. Plus, I get to shop for a TV while I work!
We’ll look at four examples that represent four different levels of product listing maturity. I’ll also help you understand what you need to do to improve your product listing pages.
What is product content management?
At first glance, “product content management” seems like another meaningless buzzword.
There are a lot of vendors touting their product content management systems. There are very few of them actually talking about the practice of product content management.
If vendors only use the term in an attempt to differentiate from the product information management marketplace, but still basically sell PIM, then what does “product content management” even mean?
Well, fear not!
Product content management is actually a merchandising discipline that is worth understanding. It incorporates aspects of retail merchandising, digital marketing, and content strategy into one discipline. And, I’m going to actually give a real explanation for what it means, through the rest of this post.