Sorted by Tag: eCommerce
eCommerce Personalization: Where Product Data & Merchandising Strategy Collide
eCommerce personalization empowers you to give every one of your customers a “just for them” experience with your webstore. Personalization can be hugely beneficial for the merchant, if it’s done well.
For example, one survey showed that personalized ads (one way to do it) had a 10x higher clickthrough than those that were not personalized. Imagine the improvements you could make throughout your eCommerce store!
But, it’s harder than it sounds to execute. Personalization requires a systematic approach, and in this blog post, we’ll dive into what you need to be doing.
2015 Holiday Shopping Retail Trends: Shipping
Growing eCommerce holiday sales can mean one thing for retailers: more packages to fulfill and deliver. And, when it’s holiday gifts you have to deliver, your customers better receive those packages on time.
When they don’t, customers will leave you an earful and you’ll lose their business for this year, and next.
Most retailers already know the importance of fulfillment and thy’re gearing up to make sure they deliver on time this year. In this post, we’ll show you all the statistics you need to know about shipping this 2015 holiday season. (more…)
Magento SEO Tips: A Basic Field Guide for Product Pages
In this guest post, Magento expert Robert Rand from Rand Marketing shares some Magento SEO best practices for product pages.
Search Engine Optimization (SEO) is the culmination of many on-site and off-site factors that search engines take into account when rankings your website for targeted keyword phrases.
When using Magento as your platform, you’re presented with many fields to fill out that can have a positive impact on SEO rankings. Some of these provide direct SEO benefits, by helping you to properly identify the focus of your content. Other fields play a more indirect role, helping shoppers understand why they should take a search engine’s advice and click an organic listing to visit your website.
This post contains explanations of some of the major SEO relevant fields in Magento. Additional fields can be added and manipulated, and there are also basic Magento settings that can be adjusted.
There are also factors, like URL structure, that can play an important role in SEO. It can be helpful to pull in an SEO expert, but for those looking to make strides on their own, we recommend properly filling out the following fields for your products via the Magento Admin.
2015 Holiday Shopping Retail Trends: eCommerce On the Rise
Making your plans for the 2015 holiday seasons should already be underway. You can see in our last post that people are starting their holiday shopping even before September.
Now that you know when people are shopping, you need to know where people are making their purchases. To figure that out, we’ll see where consumers made purchase last holiday season.
In this post, we’ll discuss data that tells us where we should expect people to spend their holiday budget. Hint: it’s online. (more…)
What does a retail merchandiser do in 2015?
Unless you’ve been living under a rock for the last 20 years, you know that retail is changing…FAST! To get some insight into how its changing I interviewed Chelsea Mendrala, creative director at Herman Parker and former retail merchandiser with Abercrombie & Fitch.
Chelsea shared her unique career story as a merchandiser and provides some great advice for anyone in retail. Check out the interview…