Sorted by Tag: eCommerce
INFOGRAPHIC: eCommerce Merchandising Strategy Compared To Traditional Retail Merchandising
eCommerce has evolved into a powerful business model for everyone from startup entrepreneurs to established retail businesses. And, while its roots are in traditional retail, eCommerce is an animal all its own.
In this post (and accompanying infographic), we’ll dive into 10 ways eCommerce merchandising is different from that of traditional retail. Use this post as a warning against shaping your eCommerce merchandising strategy based solely on rules and ideas built for traditional retail.
eCommerce Strategy: Achieving eCommerce Growth
More great stuff from Rand Marketing…this time they share some of the most important strategies you can use to grow your eCommerce business.
You started an eCommerce business to generate revenue–to grow. You need to develop a strategy, incorporating industry best practice, to help your business grow. Ideally, it’s best to have a marketing strategy in place before you launch your website, in order to “hit the ground running”, but it’s never too late to devise a plan to attract shoppers to your storefront.
In this post we’ll go over the levers you can pull–the things you can do to grow your eCommerce business. While this list isn’t exhaustive, these are the major opportunities that you should look at first to drive targeted traffic to your website.
What We’re Reading: Etsy’s New Groove, Amazon Webstore, Supply Chain
There is no unifying theme for the articles I picked out this week, other than that they are valuable for merchants of all shapes and sizes. Enjoy them. And, then enjoy the weekend!
eCommerce ERP Integration: Why Retailers Should Integrate and How to Do It
(This post was originally published on November 16, 2012. We’ve updated it for accuracy and completeness.)
Earlier this year, Commerce Department announced that web sales totaled an estimated $304.91 billion in 2014. It’s the fifth year in a row that web sales growth has been close to or above 15%.
Are you ready to handle this kind of demand?
You’re probably not, if you don’t currently integrate your eCommerce channels (Magento, Shopify, Amazon, etc) and your ERP system. In this post, we’ll talk about why companies shouldn’t forgo eCommerce ERP integration needed to truly optimize sales.
Magento vs Woocommerce (WordPress): Open Source eCommerce Showdown
You have a lot of options if you’re looking for a platform to host your eCommerce webstore. One way to narrow down the list quickly is to stick to an open source platform–one that provides you all of the source code for customization.
If open source eCommerce is your goal, two of the top contenders should be Magento and Woocommerce.
This post will provide a comparison of the two.